BBC Studios and Reality+ Ventures into The Sandbox Metaverse
BBC Studios partners with Reality+ and The Sandbox to create immersive metaverse experiences based on iconic BBC brands like Doctor Who and Top Gear.
The Deets
• This partnership marks BBC's first presence in the metaverse.
• Reality+, a web3 specialist agency, facilitates BBC Studios' transition to Web3.
• The venture will include a dedicated BBC events space within The Sandbox.
The Bulk
BBC Studios is debuting in the metaverse through a strategic partnership with Reality+ and The Sandbox. This collaboration will manifest in immersive, interactive experiences themed around globally loved BBC brands Doctor Who and Top Gear.
Reality+, a dedicated web3 agency, is helping BBC Studios navigate its entry into Web3. Having previously partnered with BBC Studios for the Doctor Who: Worlds Apart digital trading card game, Reality+ is extending its support to explore the limitless opportunities within The Sandbox Platform.
The project is not just focused on entertainment but also on sustainability. With Offsetra and Nori onboard for carbon offsetting and WeForest for reforestation efforts, this venture will ensure that the digital transformation aligns with global environmental efforts.
📊 By the Numbers
The utility token for The Sandbox, $SAND, is up 4.90% over the last 24 hours to $0.516.
🎤 Founder Feedback
While the metaverse is still in its infancy, it may shape how we consume and experience entertainment in the future and I'm looking forward to seeing how fans interact with our brands in this space.Nicki Sheard, President of Brands & Licensing, BBC Studios
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