LT;DR Jan. 19 NFT Recap: Nelk & Hapebeast Drops

Top News Today:

• Nelk & Hapebeast Drops

• Adidas x Prada Tease

• Kevin Durant Top Shot

• Top Movers

Nelk & Hapebeast Drops

Nelkboys released their Full Send Metacard, which sold out 10,000 NFTs in two batches this afternoon. With the mint pass costing 0.75 ETH,  the remaining 6,500 NFTs sold out in their public drop at 3:30 p.m. ET. Sitting at a floor of 1.1 ETH, the team teased special utility for 2.5% of the collection to become "cyber-red" metacards. 

In one of the most anticipated drops of the week, Hape Prime began minting its 10,000 piece NFT collection via allowlist only. Roughly 6,500 NFTs of the Hape Prime collection have been minted with the window being open for five days. The collection minting at 0.2 ETH has had tremendous success resting at a 6.5 ETH floor and trading over 6,800 ETH since releasing earlier today. The collection will not be revealed until the minting window has been completed next week. 

adidas x Prada Tease

Gmoney.eth teased via Twitter that adidas would be pairing up with Prada on an upcoming NFT project. With very little information being released, the collaboration will certainly attract a lot of attention over the coming weeks. The website teases the Re-Source project that has been attempting to utilize sustainable materials. The adidas Originals: Into the Metaverse collection saw a bump in action, with the floor rising to over 1 ETH after the news broke.

Kevin Durant Top Shot

NBA Top Shot releases their first full-length ad today featuring Kevin Durant. With this partnership, Dapper Labs is promoting a free Kevin Durant moment with the purchase of a starter pack for new users. As the season nears its All-Star break, NBA Top Shot will look to expand its marketing efforts and potentially air this commercial during national games. 

• Azuki leads our project rankings page with 1,650 ETH in 24-hour volume up 63%. 

• 3D FrankenPunks after reveal has seen volume up 371%. 

• Mutant Ape Yacht Club stays near the top with a volume of over 1,200 ETH with a stable floor over 15 ETH. 

• Check out Lucky Trader's full NFT project rankings here. 

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