Planet Hollywood and Animoca Brands Team Up
Animoca Brands and Planet Hollywood are partnering to create CLUB 3, a social club that leverages NFT technology for exclusive experiences and perks, according to a press release from Animoca Brands.
📝 The Deets
- CLUB 3 will be a private, token-gated physical meeting place.
- The move is part of a joint venture between Planet Hollywood and Animoca Brands called "Meta Hollywood."
- The first CLUB 3 location will launch in Los Angeles, California in the latter half of 2023.
- CLUB 3 will offer four types of memberships: Founding, Social, Global, and Corporate Memberships.
- Membership will grant access to one specific location, and range from $1,500 - $7,500.
❗Why It Matters
The partnership between Animoca Brands and Planet Hollywood demonstrates the growing adoption and intermingling of "web3" and "web2" brands. The creation of CLUB 3 also represents a new way for brands to engage with customers through the use of NFTs and exclusive experiences in the "real world."
🎤 Founder Feedback:
CLUB 3 will foster and galvanize the broader Web3 community and serve as a launchpad for those wanting to learn more about this new world. Members will interact within the club's numerous facility perks and experience what Meta Hollywood can offer. With this project communities across the Animoca Brands ecosystem will have access to new possibilities.Yat Siu, Co-founder and Chairman of Animoca Brands
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