NBA Legend Explores New Virtual Frontiers
Magic Johnson has filed U.S. trademark applications for "Magic Johnson's Neighborhood" and "Building. Magic. Together", which hint towards future web3 initiatives. This is according to documents filed with the USPTO (97843294 and 97843322) and identified in a tweet by trademark attorney Mike Kondoudis.
❗ Why It Matters
Magic is no stranger to dipping his toes into web3, partnering with TopShot to create a special Anthology set last year and then subsequently speaking about that collection with Jimmy Kimmel. Now, Magic is taking a more immersive step into the metaverse with these trademark applications.
🔎 The Deets
Mentioned in Application 97843294 for "Magic Johnson's Neighborhood" are the following items:
- Downloadable virtual and digital goods, namely, sports trading cards, sports memorabilia, sports collectibles, clothing, footwear, sportswear, headwear, sporting goods, sports jerseys, shoes specially adapted for sports, clothing specially adapted for sports, food items, home goods, home repair tools and supplies, and personal electronic devices and chargers, in each case, for use online and in virtual worlds and authenticated by non-fungible tokens (NFTs);
Providing of an online marketplace for buyers and sellers of downloadable digital goods, virtual goods or digitized assets authenticated by non-fungible tokens (NFTs); online retail store services featuring digital goods, virtual goods or digitized assets
Providing an online community forum, online environment, virtual online environment, and extended reality virtual environment for users to engage in virtual experiences and utilize virtual goods and items; providing an online community forum, online environment, virtual online environment, and extended reality virtual environment for allowing users inside virtual worlds, online virtual environments, video games, and the metaverse to communicate with each other, and view, attend and participate in educational classes, events, meetings, discussions and workshops;
Application 97843322 for "Building. Magic. Together." includes the same group of items, with that listed as the mark instead of "Magic Johnson's Neighborhood".
🕳️ Go Deeper