Collectibles News & Articles

Animoca Brands raised an additional $10 million to build out Mocaverse, its flagship NFT project and web3 adoption engine, as part of its vision for a more connected crypto ecosystem.

The Deets

• Mocaverse Growth: New funding supports scaling Mocaverse, Animoca’s interoperable identity system for Web3.
• Strategic Investors: OKX Ventures, CMCC Global, and Decima Fund are among the backers.
• Focus on Mass Adoption: Mocaverse enables large ecosystems to onboard millions of users through Web3-based identity and reputation features.
• Key Partnerships: Recent partnerships with Anime Foundation, MyAnimeList, and TON Foundation expand Mocaverse’s reach to 900 million users across Telegram, anime, and sports communities.

The Bulk

Animoca Brands, a major player in the blockchain space, continues its commitment to driving mass adoption of Web3 technology through Mocaverse. This interoperable infrastructure layer, which focuses on identity, account, and reputation systems, is designed to support consumer crypto adoption on a large scale. Mocaverse’s $10 million funding round, backed by heavyweights like OKX Ventures and CMCC Global, will accelerate the development of the Moca Network, a decentralized ecosystem aimed at connecting users across diverse digital communities.

The new funds will bolster Mocaverse's initiatives, such as the Realm SDK, a tool allowing Web3 developers to create reputation-based ecosystems compatible with Mocaverse. Additionally, Mocaverse has introduced Moca ID, an on-chain identity system that has gained significant traction, with over 1.79 million IDs registered and 160 Web3 activations involving prominent names like Pixels, BLOCKLORDS, and Trust Wallet.

Partnerships with the Anime Foundation, MyAnimeList, and One Football have positioned Mocaverse to tap into 218 million monthly users. These collaborations, alongside a strategic integration with the TON Foundation, bring the potential to engage up to 900 million Telegram users, capitalizing on shared interests across cultural and social verticals.

🎤 Founder Feedback

🔜 What's Next?

As Mocaverse continues its expansion, future partnerships will focus on onboarding communities across gaming, sports, and social platforms. Animoca’s vision is to integrate Web3 into everyday digital interactions, aligning with its mission to advance digital property rights.

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Pudgy Penguins launched its Pudgy Toys line in 2,000 Walgreens stores nationwide.

The Deets

• Exclusive plush toys: 4 collectible "Plush Buddies" available, including a Walgreens exclusive.
• Retail expansion: Pudgy Toys have already sold over 1 million units across major retailers.
• Interactive feature: Each toy includes a QR code unlocking digital content in Pudgy World.

The Bulk

Pudgy Penguins adds another major retail partner to its collaboration list, landing Pudgy Toys in 2,000 Walgreens around the United States. 

The Walgreens collection features four "Plush Buddies," including an exclusive plushie with a white beanie and pink hoodie, only available in stores. 

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Automobili Lamborghini is partnering with Animoca Brands to revolutionize brand engagement via web3. 

The Deets

• Strategic Alliance: Combining strengths to deliver unique fan and customer experiences.
• Exclusive Partners: Collaboration includes Gravitaslabs and Motorverse.
• Cutting-Edge Innovation: Blending automotive excellence with digital advancements.
• Community Development: Positioning Lamborghini at the forefront of automotive innovation.

The Bulk

Automobili Lamborghini, renowned for its luxury sports cars, entered a partnership with Animoca Brands. This strategic alliance aims to merge automotive excellence with cutting-edge digital technologies, creating experiences for Lamborghini's fans and customers.

Gravitaslabs, a creative design studio and technology company, alongside Motorverse, an ecosystem for digital vehicles and motorsport culture, have been selected as exclusive partners for this initiative. Together, they will work on developing immersive and interactive platforms, leveraging blockchain technology, NFTs, and gamified eCommerce solutions to enhance brand engagement and community interaction.

🔜 What's Next?

Stay tuned for upcoming announcements on digital collectibles and immersive experiences from this partnership.

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Doodles officially opened the migration for its Stoodio and assets from FLOW to Base. 

The Deets

• Doodles Stoodio: Holders can bridge FLOW NFTs to Base.
• Partnership: Collaborating with Base and Coinbase.
• Preferred Marketplace: Magic Eden for Doodles wearables and collectibles.
• Adoption Goal: Accelerate global Web3 adoption.

The Bulk

Doodles opened up the migration of its assets from FLOW to Base yesterday. This shift allows Doodles Stoodio account holders to bridge their FLOW NFTs to Base, ensuring continued utilization of their digital assets within the Doodles ecosystem.

Additionally, Magic Eden has been designated as the preferred marketplace for trading Doodles wearables and collectibles. This collaboration aims to streamline transactions and enhance user experience for Doodles enthusiasts.

🔜 What's Next?

As Doodles integrates with Base, users can expect smoother transactions and enhanced features for their digital collectibles. Stay tuned for more updates on how this migration will unfold and the new opportunities it will bring to the Doodles ecosystem.

🎬 Take Action

To bridge FLOW NFTs to Base and continue utilizing your digital assets within the Doodles ecosystem, users visit the Doodles Stoodio and follow the bridging instructions. Get started today to explore the new features and opportunities on Base.

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Doodles Records will launch its debut project, "Dullsville and the Doodleverse," featuring top artists like Lil Wayne with all music produced by Pharrell. 

The Deets

• 3 Original Records: Featuring artists such as Coi Leray and Lil Yachty.
• Cinematic Music Videos: Three music videos accompany the records.
• Animation Experience: A groundbreaking animation experience is included.
• Exclusive Streaming: Tracks and videos will stream first on Doodlesᵗᵛ before wider release.

The Bulk

Doodles Records is making waves with its first major project, "Dullsville and the Doodleverse." This ambitious initiative includes three original records produced by Pharrell and features performances from well-known artists like Lil Wayne, Swae Lee, and Lil Yachty. Each track will be paired with a cinematic music video, creating a fully immersive experience for fans.

The project's rollout begins next week, promising an innovative blend of music and animation. The featured tracks include "Not in the Store" by Coi Leray, "Can’t Hold Me Down" by Lil Wayne, Lil Yachty, and Kyle Richh, and "Doodleverse (Draw Me Closer)" by Pharrell, Swae Lee, and Lil Yachty. These songs, alongside their music videos, will first premiere on Doodlesᵗᵛ, a dedicated streaming platform for the Doodles community, before being available on all major streaming services.

In partnership with Sony Music's distribution arm, The Orchard, Doodles Records is set to deliver a unique musical and visual journey. Starting tomorrow, fans can purchase a Doodlesᵗᵛ Super Pass, which grants early access to the project's music releases and the digital premiere of the animated special "Dullsville and the Doodleverse."

🔜 What's Next?

Doodles will launch its Super Pass sale tomorrow, which will provide access to the latest releases and exclusive content from Doodles Records. 

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Doodles unveils Doodlesᵗᵛ, a token-gated platform for exclusive community-focused premieres of music, films, and digital artwork.

The Deets

• Exclusive Access: Token-gated platform offering early access to premieres.
• Community Engagement: Live chat features with artists and community.
• Unlimited Access: Extended access during the exclusivity window.
• Partnerships: Collaborating with Base for the launch of Super Pass (Season 1).

The Bulk

Doodles is expanding its reach into the digital media landscape with the launch of Doodlesᵗᵛ. This  platform aims to bridge the gap between artists and their communities, offering fans exclusive access to premieres of music, films, and digital artwork. The platform is token-gated, meaning only those with specific tokens can participate in these unique cultural moments.

At the core of Doodlesᵗᵛ is the ability to create, collect, and connect. Users can be the first to experience world premieres, engage in live chats with artists and fellow community members, and enjoy unlimited access to content during the exclusivity window. This creates a more intimate and engaging experience for fans and artists alike.

Next week, Doodles is partnering with Base to launch the Super Pass (Season 1), which unlocks early access to all Doodlesᵗᵛ premiere events. This includes highly anticipated releases like ‘Dullsville and the Doodleverse,’ official music videos from Doodles Records, and on-chain album artwork and film posters. Access to these premieres will require either a Super Pass, a Single Event Pass (coming soon), or owning a Doodles OG or Space Doodles token.

📊 By the Numbers

🔜 What's Next?

 Stay tuned for the launch of the Super Pass (Season 1) and get ready to immerse yourself in the exclusive world of Doodlesᵗᵛ.

Animoca Brands Japan announced its partnership with BONSAI NFT CLUB to globally promote bonsai-themed NFT art.

The Deets

• Partnership Details: Animoca Brands Japan will support BONSAI NFT CLUB in marketing and token strategy.
• BONSAI NFT CLUB: This project combines bonsai art with NFTs and has more than 1,700 community members.
• Market Potential: The global bonsai market was valued at $8.43 billion in 2022 and is expected to reach $24.59 billion by 2031.

The Bulk

Animoca Brands Japan, a strategic subsidiary of Animoca Brands, announced a new partnership with BONSAI NFT CLUB, a project that blends the traditional Japanese art of bonsai with the modern world of NFTs. This collaboration aims to leverage the extensive network and expertise of Animoca Brands Japan to enhance the global appeal and reach of BONSAI NFT CLUB.

aditional art form: presenting Bonsai as art to the world."

🎤 Founder Feedback

🔜 What's Next?

BONSAI NFT CLUB and Animoca Brands Japan plan to roll out a series of global marketing campaigns and token strategies to further promote bonsai NFTs. 

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The popular manga series "Attack on Titan" is set to create an immersive experience in The Sandbox Metaverse, a collaboration authorized by Kodansha Ltd.

The Deets

• Interactive LAND: Attack on Titan will launch its location on The Sandbox Map later this year.
• NFT Collectibles: Fans can expect exclusive NFT collectibles as part of the experience.
• Global Reach: Attack on Titan has a worldwide circulation of over 100 million copies.
• Collaborative Project: This initiative is a partnership between The Sandbox, Minto Inc., and Copro Corporation.

The Bulk

Attack on Titan, the globally renowned manga series, is taking a leap into the metaverse. In collaboration with The Sandbox, Minto Inc., and Copro Corporation, the series will launch an interactive LAND on The Sandbox Map, offering fans a unique and immersive experience. This venture is authorized by Kodansha Ltd., the original publisher of Attack on Titan.

Fans will be able to explore the world of Attack on Titan, engage with exclusive NFT collectibles, and participate in interactive experiences that bring the series to life in new ways.

🎤 Founder Feedback

🎬 Take Action

Stay tuned for updates on the official mint date and be ready to explore the world of Attack on Titan in The Sandbox.

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Igloo, Inc., the Pudgy Penguins parent company, acquired the Frame team to develop a new Ethereum Layer 2 blockchain, Abstract, aimed at revolutionizing consumer crypto.

The Deets

• Team Integration: Frame's co-founders, Cygaar and Beans, will join Igloo.
• New Blockchain: The team will help build Abstract, an Ethereum Layer 2 solution.
• Frame Sunset: Frame will be phased out as part of the acquisition.
• Community Focus: Abstract aims to onboard the next generation of crypto users.

The Bulk

Igloo, Inc., the parent company of Pudgy Penguins, announced the acquisition of Frame, a team of crypto developers. Frame's co-founders, Cygaar and Beans, are set to contribute to the development of Abstract, a new Ethereum Layer 2 blockchain designed to capitalize on the consumer crypto opportunity.

Launched in 2023, Frame was built by a leading team of blockchain developers with a focus on empowering creators and ensuring proper reward systems through its proprietary onchain royalty system. With this acquisition, Igloo plans to leverage Frame's innovative technology and extensive experience to build for the next generation of crypto users. Abstract promises to be a secure, ultra-fast, low-cost, and developer-friendly blockchain, positioning itself as a significant player in the evolving crypto landscape.

🎤 Founder Feedback

🔜 What's Next?

Igloo plans to continue developing an end-to-end user and builder experience, with a focus on integrating Abstract's capabilities into its existing ecosystem. Stay tuned for updates on the launch and development progress of Abstract.

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Blockasset, a web3 sports media network built on Solana, is now the Official Digital Fan Interaction Partner of the UFC, promising unparalleled fan engagement for UFC fans.

The Deets

• Premium Experience: Blockasset will offer its community unrivaled premium experiences during UFC events.
• High Visibility: Blockasset branding will be featured inside the Octagon during select UFC Pay Per Views and Fight Nights.
• Collaborative Content: UFC and Blockasset will create original content for UFC's digital and social channels.
• Creative Integrations: Expect fan engagement through promotions, sweepstakes, VIP experiences, and a brand ambassador program.

The Bulk

The UFC, the premier mixed martial arts organization globally, announced a new global marketing partnership with Blockasset, a web3 sports media network on Solana. This partnership aims to enhance digital fan interaction by showcasing Blockasset branding within some of UFC's biggest events and providing premium experiences for fans.

Blockasset has already established a presence in MMA, partnering with athletes such as UFC welterweight champion Leon Edwards, UFC middleweight champion Dricus du Plessis, UFC light heavyweight champion Alex Pereira, and former UFC middleweight champion Michael Bisping. This new partnership will further cement Blockasset’s commitment to the sport and its community.

As the Official Digital Fan Interaction Partner, Blockasset will benefit from high visibility branding within the Octagon during select events, reaching more than 700 million fans in 170 countries and approximately 975 million households. Beyond the Octagon, the partnership includes the creation of original content distributed through UFC’s digital and social channels, which have a reach of about 266 million users worldwide. The partnership will also involve various fan engagement activities, including in-arena promotions, viewer sweepstakes, VIP experiences, and a brand ambassador program featuring UFC athletes.

Blockasset will kick off its partnership activation at UFC 303: PEREIRA vs. PROCHAZKA 2, taking place this Saturday, June 29, at T-Mobile Arena in Las Vegas. The event will feature a highly anticipated rematch between current UFC light heavyweight champion Alex Pereira and former champion Jiri Prochazka, as part of the 12th Annual UFC International Fight Week™.

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🎬 Take Action

Stay tuned for the official mint and details on how to participate in Blockasset's exclusive UFC experiences.

For more web3 and NFT news, visit the Lucky Trader newsfeed.