Sports News & Articles

Blockasset, a web3 sports media network built on Solana, is now the Official Digital Fan Interaction Partner of the UFC, promising unparalleled fan engagement for UFC fans.

The Deets

• Premium Experience: Blockasset will offer its community unrivaled premium experiences during UFC events.
• High Visibility: Blockasset branding will be featured inside the Octagon during select UFC Pay Per Views and Fight Nights.
• Collaborative Content: UFC and Blockasset will create original content for UFC's digital and social channels.
• Creative Integrations: Expect fan engagement through promotions, sweepstakes, VIP experiences, and a brand ambassador program.

The Bulk

The UFC, the premier mixed martial arts organization globally, announced a new global marketing partnership with Blockasset, a web3 sports media network on Solana. This partnership aims to enhance digital fan interaction by showcasing Blockasset branding within some of UFC's biggest events and providing premium experiences for fans.

Blockasset has already established a presence in MMA, partnering with athletes such as UFC welterweight champion Leon Edwards, UFC middleweight champion Dricus du Plessis, UFC light heavyweight champion Alex Pereira, and former UFC middleweight champion Michael Bisping. This new partnership will further cement Blockasset’s commitment to the sport and its community.

As the Official Digital Fan Interaction Partner, Blockasset will benefit from high visibility branding within the Octagon during select events, reaching more than 700 million fans in 170 countries and approximately 975 million households. Beyond the Octagon, the partnership includes the creation of original content distributed through UFC’s digital and social channels, which have a reach of about 266 million users worldwide. The partnership will also involve various fan engagement activities, including in-arena promotions, viewer sweepstakes, VIP experiences, and a brand ambassador program featuring UFC athletes.

Blockasset will kick off its partnership activation at UFC 303: PEREIRA vs. PROCHAZKA 2, taking place this Saturday, June 29, at T-Mobile Arena in Las Vegas. The event will feature a highly anticipated rematch between current UFC light heavyweight champion Alex Pereira and former champion Jiri Prochazka, as part of the 12th Annual UFC International Fight Week™.

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Stay tuned for the official mint and details on how to participate in Blockasset's exclusive UFC experiences.

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OKX and Manchester City restocked "Unseen City Shirts," a digital collectible campaign featuring unique, commemorative football shirts available for minting on the OKX app.

The Deets

• Digital Collectibles: Football shirts designed by Christian Jeffery, mintable on the OKX Web3 app.
• Unique Designs: Featuring the Lancashire Rose and the Manchester Worker Bee, symbols of Manchester.
• Exclusive Prizes: Rarity levels dictate potential wins, from play-on-pitch experiences to limited edition physical shirts.
• Future Drops: More digital collectible shirts with unique designs to be released soon.

The Bulk

OKX restocked and renewed its digital collectible partnership with Manchester City, blending traditional sports memorabilia with blockchain technology in the campaign, "Unseen City Shirts."

Designed by Christian Jeffery, these shirts encapsulate Manchester's heritage with designs that include the Lancashire Rose and the Worker Bee. Fans of the club and crypto enthusiasts alike can mint these digital shirts directly through the OKX app, with each piece potentially unlocking unique physical and experiential rewards based on its rarity level.

📊 By the Numbers

Each 'Unseen City Shirts' collectible comes with a chance to win various exclusive prizes, with only 5 Ultra Rare shirts offering a coveted play-on-pitch experience and limited edition gear.

🎤 Founder Feedback

🔜 What's Next?

Keep an eye out for the next drop of 'Unseen City Shirts' on April 29, featuring another unique design and more exciting prizes.

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Newcastle United is partnering with Quidd, a digital collectibles marketplace and subsidiary of Animoca Brands, to launch officially licensed digital trading cards and memorabilia. 

The Deets

• Partnership with Quidd: Multi-year collaboration as Newcastle United's first official digital collectible partner.
• Exclusive Collectibles: Fans can trade and collect digital trading cards, video moments, and memorabilia.
• Launch Date and Pricing: First series drops on Mar. 28, with packs starting at $0.86. 
• Global Fan Engagement: Aims to connect with global supporters through innovative digital collections.

The Bulk

Newcastle United, the English Premier League club, and Quidd, a digital collectibles marketplace under Animoca Brands, announced a multi-year partnership. This collaboration positions Quidd as Newcastle United’s inaugural digital collectible partner, offering a blend of digital trading cards, video moments, and memorabilia to the club's global fan base.

Scheduled for release on Mar. 28, the first series of digital trading cards is crafted in collaboration with Leaf and holds more than 200 custom player cards at launch. 

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 🎬 Take Action

Fans eager to dive into the world of digital collecting with Newcastle United can sign up on Quidd now to get ready for the inaugural series release.

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Euroleague Basketball will enhance fan experiences in partnership with SPORTPASS, an Animoca Brands subsidiary, in hopes of driving next-gen engagement through gamification.

The Deets

• Partnership Focus: Creating a Euroleague-themed gaming platform for Gen Z fans.
• Growth Strategy: Amplifying Euroleague's gamification efforts, including games, rewards, and collectibles.
• Record Engagement: 2023 saw a significant increase in fantasy game participation, with a 4.3 million fan community.
• Expert Collaboration: SPORTPASS, backed by Animoca Brands, brings expertise in web3 and digital fan engagement.

The Bulk

Euroleague Basketball aims to step up its game in fan engagement by joining forces with SPORTPASS, a subsidiary of Animoca Brands. This strategic partnership aims to bring a new dimension to Euroleague's gamification strategy, targeting the Gen Z demographic with a unique blend of sports thrill and digital culture.

The collaboration will introduce a Euroleague-themed gaming platform, offering fans an array of digital experiences, including various game formats, rewards, and exclusive in-game collectibles. This move is part of Euroleague Basketball’s broader digital strategy, which has seen significant growth in recent seasons, especially in its fantasy games portfolio, which boasts a community of 4.3 million engaged fans.

SPORTPASS hopes to significantly boost Euroleague's digital ecosystem, providing young fans with new, innovative ways to connect with the league. 

🎤 Founder Feedback

🔜 What's Next?

Euroleague and SPORTPASS are set to reveal more about their collaborative efforts in the coming months, promising a range of exciting digital experiences for fans worldwide.

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The Vegas Golden Knights are partnering with Theta Labs to launch an exclusive set of NFTs that provide access to unique in-real-life experiences and more.

The Deets

• Official partnership: Theta Labs becomes a Proud Partner of the Golden Knights.
• Exclusive NFT series: Fans get a chance to claim unique NFTs during select home games.
• NFT benefits: Unlocks access to game tickets, memorabilia, VIP experiences, and a private viewing lounge.
• Global reach: The partnership aims to connect international fans with the NHL through digital collectibles.

The Bulk

The Vegas Golden Knights and Theta Labs are heralding a new era in sports fan engagement with their latest partnership. This collaboration introduces an exclusive series of NFTs, available on the ThetaDrop NFT marketplace, which are not just digital collectibles but keys to unique experiences for hockey fans. 

During select home games, fans present both online and in the arena will have the opportunity to claim these unique NFTs free of cost. The NFTs will then serve as a gateway to an array of benefits, including access to game tickets, autographed memorabilia from top players, and VIP experiences like photo ops on the ice.

The crown jewel of this series is the access it provides to 75 guests for a private viewing lounge, providing a luxury experience with panoramic views of the arena and the Vegas strip. 

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No drop dates have yet been provided, but users interested can keep their eye on the official Golden Knights X feed for more information. 

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Sorare launched Manager ID, a new feature allowing players to showcase their journey and achievements in a personalized way.

The Deets

• Club Badge: A key element of your Manager ID, visible in all interactions.
• Stadiums: Replacing Banners, Stadiums symbolize your journey and are unlockable through various means.
• Accomplishment Badges: Three slots to showcase achievements and milestones.
• Top Stats: Display your top 3 stats as a Manager, including cards owned and total collection score.

The Bulk

Sorare is introducing a new feature for its users: the Manager ID. This concept allows players to express their unique persona in the game through various customizable components.

At the heart of the Manager ID is the Club Badge, which is prominently displayed and can be earned or purchased. The Stadium, a new addition, serves as a backdrop, symbolizing the player's journey and achievements. These Stadiums can be unlocked through the Collection Game, level advancements, or purchases, and are set to replace the existing Banners.

In a move to honor early supporters, those who owned Banners will receive an exclusive Stadium. Furthermore, the Manager ID includes three slots for Accomplishment Badges, allowing players to showcase their engagement and milestones. The platform also emphasizes the player's top statistics, including cards owned, cards won, and total collection score, to highlight their status as a top Manager.

🎬 Take Action

To experience the new Manager ID, start by logging into your Sorare account. Explore the new features, customize your Manager ID, and begin your journey towards becoming a Sorare legend.

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NBA Top Shot introduced Team Packs, a new fan-centric collectible featuring exclusive "Explosion" and "Archive" Moments from NBA teams. 

The Deets

• Exclusive Team Packs: Only players from a fan's favorite NBA team
• New Moments: "Explosion" and "Archive" Moments, plus Rare Moments from Top Shot history
• Limited Edition: Just 500 mint count Base Set Explosions from the ‘23-24 season
• Unique Opportunity: Earn $100 in NBA Top Shot balance by collecting all 90 Explosion Moments

The Bulk

NBA Top Shot introduced Team Packs, a new initiative in the world of NBA collectibles. For the first time in both NBA Top Shot and NBA collecting history, fans can acquire a Pack guaranteed to contain only players from their chosen team.

Each Pack, priced at $4.99, is tailored to showcase 3 limited edition and officially licensed Moments, providing fans with a new collecting experience. These Moments include the brand-new historical Archive Moments, highlighting fan favorites, and Base Set Explosions from the 2023-24 season, limited to a 500 mint count.

Rare Moments spanning the history of NBA Top Shot also feature in these Packs, adding an element of surprise and rarity. This exclusive release means that the new Archive Moments and Explosions will only be available through Team Packs, making them a must-have for dedicated collectors.

🎬 Take Action

Users can explore those Moments that have already dropped here. 

🔜 What's Next?

A collection of Team Packs already went live, with more expected to be available during the respective team's next live game. 

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Sorare NBA introduces gameplay updates and new features for December, including the much-anticipated In-Season Tournament Knockout Stage.

The Deets

• NBA Rivals: A new social and daily game mode launching in 2024.
• Collection Game & Club Shop Delay: Acknowledging delays in feature release.
• Dec. 4–9 (Game Week 13): Extended game week schedule for the In-Season Tournament Knockout Stage.
• New Competitions: Beginner, Intermediate, Advanced, and Expert levels with $25,000 in cash prizes.

The Bulk

Sorare NBA is gearing up for December with a series of updates and new features. The launch of NBA Rivals in 2024 is set to offer a daily, social gaming experience, though it has caused some delays in releasing the Collection Game and Club Shop features. 

The In-Season Tournament Knockout Stage brings a new dynamic to the gameplay. Game Week 13 is extended from Dec. 4 to Dec. 9 to accommodate the tournament schedule, featuring special competitions across four levels: Beginner, Intermediate, Advanced, and Expert. This setup addresses community feedback and promises $25,000 in total cash prizes.

🎤 Platform Prose

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MLB legend Cal Ripken Jr. is partnering with Candy Digital to release a unique collection of digital collectibles featuring key moments from his storied career.

The Deets

• Digital Memorabilia: A collection of 3D scans and videos of Cal Ripken Jr.'s career highlights.
• Collection Content: Includes his 3000th hit video, 1983 World Series memorabilia, and more.
• Sale Period: Available from November 28 to December 19.
• Legacy Continuation: This marks the second collaboration between Ripken and Candy Digital.

The Bulk

Candy Digital is set to launch a digital collection with baseball Hall of Famer Cal Ripken Jr. This collection not only commemorates Ripken's 21-season tenure with the Baltimore Orioles but also offers fans a unique opportunity to own a piece of baseball history.

The collection includes digital 3D scans and videos of key memorabilia and moments, such as the official game ball from the 1983 World Series and footage from his 2001 All-Star Game home run. Each piece showcases Cal Ripken Jr.'s journey and achievements in the baseball world, reflecting his status as one of the sport's icons.

This venture is the second between Ripken and Candy Digital, following the successful sell-out of The Cal Ripken Jr. Rookie Collection, which highlighted his first season.

📊 By the Numbers

Cal Ripken Jr. is perhaps best known for his 2,632 consecutive games played, setting a Major League record. 

🎤 Player Prose

🔜 What's Next? 

The official sale will kickstart on Nov. 28 at 1:00 p.m. ET on Candy Digital.

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NHL Breakaway, the official digital collectibles community of NHL, NHLPA, and NHLAA, launched today, offering fans unique interactive and gamified experiences.

The Deets

• Trade Lounge: A community space for trading packs and highlights.
• Public Profiles: Display collectibles and express hockey passion.
• Gamification: Complete challenges to earn rewards, including real-life NHL experiences.

The Bulk

The collaboration between NHL, NHLPA, NHLAA, and Sweet has culminated in the launch of NHL Breakaway, a platform designed for hockey fans to engage with the sport like never before. This immersive experience allows fans to collect, trade, and showcase digital highlights of iconic NHL moments. Key features include The Trade Lounge, a vibrant community hub for trading and interaction, and Public Profiles, enabling fans to express their passion and fandom.

The platform’s gamification element introduces unique challenges, such as completing specific sets and collections, rewarding fans with exclusive packs and real-life NHL experiences. These features, combined with the platform's compelling graphics and exclusive multi-angle highlights, offer an inside look into the world of NHL, creating a must-see experience for fans and collectors alike.

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For hockey fans eager to dive into this new era of collectibles, visit nhlbreakaway.com to start your journey through the NHL's most iconic moments.

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