Virtual Thanksgiving Parade Experience Features Notable NFTs
A virtual Macy's Thanksgiving Day Parade is coming to the metaverse.
Visitors to Macy's website on Thanksgiving morning (9 a.m. ET) will be able to view the virtual parade, which features historic balloons from the past 90 years. They will also be able to view five galleries from the following NFT collections: Boss Beauties, Cool Cats, gmoney, SupDucks, and VeeFriends.
A vote will also be held for visitors to determine which of the NFT projects will have their own real balloon in next year's parade. The first 100,000 voters will get a free Macy's "digital collectible."
Holders of last year's Thanksgiving parade NFTs and the aforementioned NFTs will have more voting power.
Users will also have the opportunity to mint a virtual gallery pass, from OnCyber, which will be airdropped Dec. 5. The virtual gallery passes cost $50, with all of the proceeds going toward Big Brothers Big Sisters of America.
“As we countdown to the 96th Macy’s Parade, we are excited to bring this spectacle once again to the web3 virtual landscape with a fun experience that empowers our fans, collectors and our highly engaged Discord community,” said Will Coss, executive producer of Macy’s Thanksgiving Day Parade. “Our genesis collection of Parade NFTs last year was so successful that we wanted to give our digital community the opportunity to select a native NFT design to be transformed into a real-world Macy’s Parade balloon, while also creating an opportunity to raise critical funds for our partner Big Brothers Big Sisters of America.”