VeeFriends Partners With Cocomelon Producer
Logan Hitchcock

VeeFriends announced a partnership with Cocomelon producer, Moonbug Entertainment, and VaynerWatt to create an animated series that champions emotional intelligence and creativity.

The Deets

  • A Creative Alliance: The collaboration between VeeFriends, Moonbug Entertainment, and VaynerWatt aims to produce premium content for new audiences.
  • Empowering Through Entertainment: The series will focus on characters that embody virtues, striving to inspire personal growth and creativity in children.
  • Innovative Storytelling: Set in the vibrant VeeFriends universe, the animated shorts will tackle challenges and lessons relevant to today’s youth.
  • Accessible on YouTube: Scheduled for a late Summer 2024 release, the series will offer engaging content for families to enjoy together.

The Bulk

VeeFriends joins forces with Moonbug Entertainment, creators of beloved children's content like CoComelon and Blippi, and VaynerWatt for an upcoming animated series. 

This collaboration will bring to life an animated series aimed at children aged 6-11, set in the VeeFriends universe. The show, featuring three-minute shorts, will be available on YouTube, making it easily accessible to families worldwide. It aims to entertain while fostering emotional intelligence, empathy, and healthy competition among its viewers.

The VeeDome, an epic challenge arena within the VeeFriends universe, serves as the backdrop for the series. Here, characters undergo transformative experiences that enhance their self-awareness and strength, reflecting the show's emphasis on personal growth and emotional learning.

🎤 Founder Feedback


I built VeeFriends to help change the world through dynamic characters that are both virtuous and entertaining. Partnering with Candle Media and Moonbug Entertainment allows us to expand this franchise for new platforms and audiences.Gary Vaynerchuk, Founder of VeeFriends

🔜 What's Next?

 With the animated series set for a late Summer 2024 release, fans and new audiences alike can look forward to a unique blend of entertainment and education.


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VeeFriends Partners With Cocomelon Producer
VeeFriends Launches Merch Collab With Menswear Dog
Logan Hitchcock

VeeFriends is collaborating with Menswear Dog for an exclusive apparel line, blending digital art with high fashion featuring a renowned Shiba Inu. 

The Deets:

  • Exclusive Collection: Limited edition pieces featuring Bodhi the Shiba Inu
  • Premium Quality: 100% cotton, made in the USA.
  • Cultural Tribute: Designs include Korean text, celebrating Yena Kim's heritage.
  • Sale Details: Public sale starts February 21; Dapper Dachshund token holder claim available now.

The Bulk

VeeFriends is teaming up with the iconic Menswear Dog to release a unique apparel collection. This collaboration brings together the world of NFTs with the high fashion industry, represented by Bodhi, the Shiba Inu known as "The Most Stylish Dog in the World." The collection consists of a black hoodie and a navy long sleeve tee, both of which are made in the USA using 100% cotton heavyweight premium fabric.

Each piece proudly displays Korean text on its sleeves, a nod to Yena Kim’s heritage and the brand's mission to make high fashion universally accessible. The center of each item showcases Bodhi in his signature pose, embodying the essence of Menswear Dog's approach to fashion—dapper, distinctive, and approachable.

🎬 Take Action

Mark your calendars for the public sale on February 21 at shop.veefriends.com. Dapper Dachshund holders can claim a free piece of apparel now.


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VeeFriends Launches Merch Collab With Menswear Dog
VeeFriends Wants to Send You to the NBA All-Star Game
Logan Hitchcock

VeeFriends Burn Island Eruption 15 is now live, offering an exclusive NBA All-Star Weekend experience for one lucky winner, including tickets, flights, and hotel accommodations, in exchange for burning BOOK GAMES NFTs.

The Deets

  • Eruption 15 Reward: Two tickets to NBA All-Star Weekend, flights, and hotel stay.
  • Exchange Requirement: Burning (70) BOOK GAMES Tokens.
  • First Come, First Serve: The first eligible participant to complete the burn wins.
  • Event Dates: Feb. 17 and 18, 2024 in Indianapolis, Indiana.

The Bulk

Eruption 15 is a unique opportunity offered by VeeFriends' Burn Island, rewarding one participant the chance to experience the NBA All-Star Weekend. The reward includes two tickets to the event, roundtrip flights, and hotel accommodations, a total value of over $6,500. Participants must burn (70) of any BOOK GAMES NFTs to enter this first-come, first-serve exchange.

The NBA All-Star Weekend includes the Kia Skills Challenge, Starry 3-Point Contest, AT&T Slam Dunk, and the 73rd NBA All-Star Game on Feb. 17-18 in Indianapolis. 

📊 By the Numbers

Based on the current Book Games NFT floor of 0.032 ETH, a user would need to burn the equivalent of 2.3 ETH or ~$5,250 in order to win the challenge.

🔜 What's Next? 

The Burn Island link will officially open tomorrow, Jan. 30 at noon ET, at which point the first user to burn their tokens will be announced as the winner.


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VeeFriends Wants to Send You to the NBA All-Star Game
VeeFriends and Reebok Drop Exclusive Accountable Ant Classic Nylons
Logan Hitchcock

VeeFriends x Reebok introduced the Accountable Ant Classic Nylons, a sneaker collaboration available in White/Black and Black/White colorways.

The Deets

  • Sneaker Collaboration: VeeFriends x Reebok's new release features the Accountable Ant Classic Nylon.
  • Colorways Available: Offered in both White/Black and Black/White.
  • Exclusive Presale: Accessible to VeeFriends token holders from December 12-14.
  • Public Availability: Worldwide release on December 15.

The Bulk

VeeFriends is once again collaborating with Reebok to launch the Accountable Ant Classic Nylons.The sneakers, available in two striking colorways, White/Black and Black/White, boast premium materials, including suede and vintage nylon overlays.  The pair will feature the Series 2 artwork of Accountable Ant on the tongue. 

This exclusive release is initially available to VeeFriends token holders in a limited presale event, followed by a global release. 

🎤 Founder Feedback


This collaboration isn’t just about fashion; it’s a nostalgic nod to our journey, reminding us of the incredible path VeeFriends is paving.Gary Vaynerchuk, Founder of VeeFriends

🎬 Take Action

VeeFriends token holders can access the presale on December 12, while the global audience can snag their pair starting December 15. 


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VeeFriends and Reebok Drop Exclusive Accountable Ant Classic Nylons
VeeFriends Burn Island Eruption XI Now Live
Logan Hitchcock

VeeFriends introduced Eruption 11, allowing Series 2 token holders to swap for shimmering Super Stickers scenes.

The Deets

  • Burn Island Eruption 11 live until October 30th for Series 2 token holders.
  • Non-Spectacular Series 2 holders can swap for Super Stickers: 2023 Scene.
  • 1/1 Series 2 Spectacular token owners can access the exclusive Super Stickers: Sapphire 2023 Scene.
  • Eruption 11 promotes the crossover of physical and digital collectible realities.

The Bulk

VeeFriends is bringing back Burn Island for Eruption 11. The event is specially designed to cater to the Series 2 VeeFriends NFT holders and promises a blend of the physical and digital.

For the holders of non-Spectacular Series 2 tokens, there's the Super Stickers: 2023 Scene. It's designed with a prismatic yellow background and a hologram border, giving each item a renewed and dazzling appearance.Owners of the rare 1/1 Series 2 Spectacular tokens get an upgrade with the Super Stickers: Sapphire 2023 Scene.

At the heart of this update is the blending of physical and digital realities, a characteristic that defines the VeeFriends universe. Super Stickers, already a central feature of the VeeFriends collectibles, can now be integrated into the digital tokens, allowing for an enhanced experience for the holders.

💰 Money Talks

The physical Super Stickers market has seen activity lately, with unsealed boxes of Pins and Super Stickers selling for more than $400 on the secondary market. 

🎬 Take Action

If you're a Series 2 token holder and are eager to elevate your collectibles, ensure you participate in the Eruption 11 event before October 30. 


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VeeFriends Burn Island Eruption XI Now Live
VeeFriends & Gregorys Coffee Partner for Exclusive Pumpkin Chai Latte
Logan Hitchcock

VeeFriends partnered with Gregorys Coffee to introduce “The Jolly Jack-O," a special pumpkin chai latte available in October across 37 locations.

The Deets

  • Drink Flavor: Pumpkin Spice Chai Latte infused with signature pumpkin sauce.
  • Availability: Throughout October in all 37 Gregorys Coffee locations (NY/CT/DC/NJ).
  • Special Feature: Custom VeeFriends Jolly Jack-O themed coffee sleeves.
  • Interactive Element: Sleeves feature a QR code unlocking exclusive content and offers.

The Bulk

VeeFriends collaborated with Gregorys Coffee to roll out “The Jolly Jack-O," a pumpkin chai latte marking the commencement of the cherished Fall season. This beverage combines the potent, spiced essence of chai tea with the comforting sweetness of pumpkin, all while being complemented by Gregorys Coffee’s signature pumpkin sauce. And for those who prefer their drinks cold, there’s an iced version available!

From October 2 to November 7, 2023, the fall treat will not only come in a bright orange Jolly Jack-O coffee cup sleeve but will also offer customers an immersive experience. Each sleeve features a QR code, providing access to entertaining content and unique opportunities, ensuring every drinker enjoys a double dose of Autumn joy.

With this venture, VeeFriends aims to broaden its reach and share its brand with a diverse audience. 

🎬 Take Action

Jump into the festive spirit! Starting October 1st, those who purchase the Jolly Jack-O can scan the sleeve's QR code to enter the Jolly Jack-O Challenge. Stand a chance to win a $500 VeeFriends Shop gift card and a $500 Gregorys Coffee gift card!


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VeeFriends & Gregorys Coffee Partner for Exclusive Pumpkin Chai Latte
VeeCon 2024 Heads to Los Angeles
Logan Hitchcock

Gary Vaynerchuk's VeeCon 2024 will be held in Los Angeles in the LIVE Entertainment District from Aug. 9 -11.

The Deets

  • Event Dates: Friday, August 9 through Sunday, August 11.
  • Location: L.A. LIVE Entertainment District, Los Angeles.

The Bulk

Veefriends and Gary V. announced the next iteration of his VeeCon event will be held in Los Angeles. This marks the event's debut in the city, suggesting that VeeFriends is looking to tap into a different vibe and audience this time around.

The event, set for a weekend from Friday, August 9 to Sunday, August 11, promises to bring together industry experts, influencers, and fans in a celebration of innovation and entrepreneurial spirit.

🎤 Founder Feedback


We're incredibly excited to bring a one-of-a-kind experience to the city of LA and VeeCon attendees in 2024Gary Vaynerchuk

🔜 What's Next?

With the dates and location now public, potential attendees and fans should keep an eye out for ticket sales, guest announcements, and more details about what VeeCon 2024 will offer.


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VeeCon 2024 Heads to Los Angeles
VeeFriends, Mattel Announce Collaboration
Logan Hitchcock

VeeFriends is partnering with Mattel for an exclusive Masters of the Universe Origins™ Skeletor® & VeeFriends™ Skilled Skeleton™ 2-Pack collectible.

The Deets

  • Masters of the Universe 2-Pack: Features Skeletor and Skilled Skeleton figures with accessories.
  • Skeletor: Three faceplates, five hands, Sword of Power, Havoc Staff, and 16 points of articulation.
  • Skilled Skeleton: Glows in the dark, six hands, removable hood, armor, VeeFriends flex chain, and 10 points of articulation.
  • Mini Comic Strip: Offers immersive storytelling.

The Bulk

In a partnership, VeeFriends and Mattel bring forth the Masters of the Universe Origins™ Skeletor® & VeeFriends™ Skilled Skeleton™ 2-Pack. This collectible set offers an intricate Skeletor figure boasting three swappable faceplates, the iconic Sword of Power and Havoc Staff, and 16 points of articulation, ensuring a customizable display experience.

The Skilled Skeleton, designed in collaboration with VeeFriends, glows enchantingly in the dark. It features six swappable hands, a removable hood, robust armor, and a distinct VeeFriends flex chain. Complementing these detailed figures, the pack also includes a mini comic strip, taking fans deeper into the magical world of Masters of the Universe.

Holders of the VeeFriends S1 Skilled Skeleton will be able to claim one free 2-pack on Oct. 6. 

💰 Money Talks

Set to presale on Oct. 6, 2023, at noon ET, the Masters of the Universe Origins™ 2-Pack is priced at $45.00, not including tax or shipping. There is a purchase limit of three 2-packs per customer with global shipping availability.

🔜 What's Next?

Those keen on this collaboration can mark their calendars for the presale date and make their purchase on creations.mattel.com. With product shipping set for January 2024, collectors worldwide will soon have this unique piece in their possession.


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VeeFriends, Mattel Announce Collaboration
VeeFriends Introducing Scene Swaps
Logan Hitchcock

VeeFriends Series 2 NFT holders can soon swap scenes and update metadata in upcoming activations and Burn Island Eruptions.

The Deets

  • Scene Swaps: Allows Series 2 holders to change the backgrounds of their NFTs.
  • Metadata Updates: These changes will permanently alter the appearance and metadata of your token.
  • 1/1 Artwork: Technical parameters will maintain all tokens as unique 1/1 artworks.
  • Exclusive for JAS: First Scene Swap Eruption exclusively for JAS BOOK GAMES token holders.

The Bulk

VeeFriends is diving deeper into the world of customization and personalization for its Series 2 NFTs. In the coming activations and Burn Island Eruptions, holders will be able to modify their tokens by swapping the Scene or background. These swaps will lead to permanent metadata and appearance updates.

The uniqueness of Series 2 tokens will not be compromised despite these changes. The team is setting technical parameters to ensure that every character, scene, and pose remains a true 1-of-1.

The best part? The scene swaps are designed in collaboration with various intellectual property partners, brands, cultural entities, and artists. However, the changes are non-reversible, giving your token a unique and permanent identity.

The first Scene Swap Eruption is exclusive to JAS BOOK GAMES token holders, but it is just the first of three such exclusive Scene Swap eruptions

🎬 Take Action

Don't miss out on the first Burn Island Scene Swap artist reveal with Gary V on Twitter Spaces today.

🔜 What's Next?

The first of three JAS exclusive Scene Swap eruptions, Eruption 9, is on the horizon. 


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VeeFriends Introducing Scene Swaps
VeeFriends and Reebok Drop Aspiring Alpaca Sneakers
Logan Hitchcock

VeeFriends is partnering with Reebok to release the Aspiring Alpaca Classic Nylon sneakers.

The Deets

  • A collaboration between VeeFriends and Reebok, highlighting community members Katzness, ChrisR0bles, and Sameasmemusic.
  • Aspiring Alpaca Classic Nylon showcases a nylon upper with suede overlays, the VeeFriends logo, and an original Series 1 drawing.
  • Exclusive presale for VeeFriends Series 1 and Series 2 NFT holders starting August 17; worldwide release on August 24.
  • Series 1 Aspiring Alpaca Token holders can claim one pair of sneakers through an exclusive presale on VeeFriends.com.

The Bulk

The VeeFriends community is partnering with Reebok, to release the Aspiring Alpaca Classic Nylon sneakers. 

Aspiring Alpaca Classic Nylon, as the name suggests, features a nylon upper complemented by suede overlays. The sneaker proudly wears the VeeFriends logo on its window box and showcases the original Series 1 drawing of Aspiring Alpaca on the tongue, lending a unique edge to the design.

The sneakers will be available for an exclusive presale to VeeFriends Series 1 and Series 2 NFT holders beginning on August 17, followed by a worldwide release on August 24.

In a move to appreciate their token holders, VeeFriends offers Series 1 Aspiring Alpaca Token holders an opportunity to claim a pair of these Classic Nylons through the presale.

🔜 What's Next?

After the exclusive presale period, the Aspiring Alpaca Reebok Classic Nylons will be available worldwide from August 24.

🎬 Take Action

Series 1 Aspiring Alpaca Token holders can claim their pair of Aspiring Alpaca Reebok Classic Nylons through August 17 at 10:00 a.m. ET on VeeFriends.com.


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VeeFriends and Reebok Drop Aspiring Alpaca Sneakers