Keanu Reeves Joins FLUF-Founded Organization as Adviser

FLUF World announced actor Keanu Reeves will be an adviser to the NFT project’s Futureverse Foundation.

The foundation, which was given $250,000 by FLUF World parent company Non-Fungible Labs, is focusing its efforts on helping underrepresented artists in web3 and building a more inclusive metaverse. The Futureverse whitepaper was released June 16.

Reeves joins his partner, artist Alexandra Grant, as a co-founder and adviser. The foundation has already made a $100,000 donation to Nona Oforiatta Ayim, who is curating the Ghanaian Pavilion at the Venice Biennale. 

The 57-year-old actor from the Matrix series previously laughed at the idea of NFTs in an interview with Verge calling the digital assets “easily reproduced.”