GCG Formalizes LaMelo Ball Collab, Teases GutterMelo Sneaker
Gutter Cat Gang announced a collaboration with LaMelo Ball and PUMA, with LaMelo teasing an NFT activation for a Gutter Cat Melo sneaker.
- Get the NFT on June 29 to get the very first GutterMelo physical sneaker.
- The MB.03, LaMelo Ball's third signature silhouette, is slated for general release in the fall / in September.
❗ Why It Matters
The collaboration with Gutter Cat Gang will perhaps be the first iteration of the MB.03 to debut, reinforcing the notion that owning an NFT related to an athlete will give the holder enhanced access and benefits.
The details are scant otherwise, particularly since the shoe hasn't been released. But LaMelo is working with a known Web3 brand in Gutter Cat Gang and is keen on making a splash with his signature sneaker later this month.
🔙 Back It Up
This collaboration isn't the first time LaMelo has rocked a GCG-themed shoe, as LaMelo wore a custom "Gutter Cat Gang" NFT Puma MB.01 in a game back in April 2022.
🎤 Founder Feedback
It's a new era for hoops apparel and fashion.. together we're bringing more mainstream awareness to web3 tech and its use cases. Gang Gang https://t.co/woJjd5pSYB— Gutter Ric (@gutterric) June 1, 2023
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