Gutter Cat Gang

Collectors Hub Gets a Boost
Julian Son

Gutter Cat Gang added Gutter Credentials, the ability to link multiple wallets, and various other features to the Gutter Collectors Hub, it detailed via tweet.

The Details

Some of the new improvements can be found below:

  • Credentials: the first season of credentials is all collector based, receive cred based on Gutter assets held
  • Link Multiple Wallets: Ability to add additional wallets to your Gutter profile if you have GCG collectibles in different wallets
  • Download your Gutter Cat as a cutout
  • New Gutterboard graph, profile previews, Top 25/50 indicators, & regional World Map views

Why It Matters

One of the ideas that was brought up in the recent community focus groups was improving the "collector experience, rewarding loyalty, game theory, gamification." Therefore, the addition of credentials, as well as the other UX improvements that add a sense of gamification to the Gutter Collector Hub, are all welcome developments for the future of the Gutter and already community approved. 

🎬 Take Action

Holders of any Gutter species can earn the Early Bird Credential by filling out their profile by Feb. 28. 

🧠 Learn More

Collectors Hub Gets a Boost
GCG Plots Its Path Forward
Julian Son

After hosting the community focus group sessions, th Gutter Cat team aligned on eight unifying themes that summarized the majority of feedback:

  1. Increased marketing, messaging and communication
  2. Clarity around digital collectible membership tiers, future activations and the brand vision
  3. Reward loyalty and gamify the collector experience
  4. More lore, worldbuilding and storytelling
  5. Empower and amplify more creators within the community
  6. Pursue, and enable, IP licensing opportunities with the community
  7. Facilitate more networking, community meetups and sub-committees
  8. Make Gutter products more accessible through Web2 channels

Gutter Sub-Communities and Clubs

  • "Sub-communities under the Gutter umbrella have been one of the most inspiring bottom-up phenomena within the GCG ecosystem to date. Gutter Gainz, Gutter Picks, Puffer Gang, Tracksuit Gang and others have proven the power of connecting, supporting and creating (plus the memes are lit!). Supporting the creation of additional sub-communities was a recurring theme across the first sessions of the community focus groups, and we’re proud to officially announce that sub-communities will be a big part of the Gang’s future. Members will be able to create or join sub-communities, flex their membership on their Gutter profiles and receive access to exclusive channels within the Gutter Discord. We’re also hoping to see professional sub-communities for networking, location-based sub-communities for local events and meetups and other sub-communities that connect members with shared hobbies or interests."

Gutter Subdomains

  • "Thanks to the generosity of be3tboy.eth and feedback from several community members, we are implementing gcg.eth subdomains to all Gutter Cat holders in the coming weeks. In this respect, we’re following in the footsteps of the pcc.eth community and can’t wait to see Gutter Cat holders claim and flex their subdomains across the web3 space."

Community IP Licensing

  • "Exploring avenues that can better help Gutter members create value for and from their Gutter digital collectibles was a prominent topic during the first community focus group sessions, and the Gutter Labs team is working on rolling out features to the Gutter Collector Hub that facilitate the process for Gutter holders to license their IP more seamlessly. We also plan on licensing IP directly from the GCG community for select product launches this year, so stay tuned on how to submit a licensing application for your Gutter digital collectibles in the near future."

Gutter World Building and Lore

  • "The year is 2050. These four words were the genesis of everything that we have collectively built together to date from a story-telling lens (and the inspiration for countless spinoffs from other NFT projects in the space). The Gutter was born in lore, storytelling and world building and it’s something that we plan to incorporate more of into future Gutter activations. Expect some future activations to have a deeper lore component and more Gutter world images that you can pick a part for hours. Some shit is brewin' in Gutter City. Keep your eyes peeled for clues along the way."

Gamified Collector Ecosystem

  • "We received a lot of feedback around clarifying Gutter digital collectible membership tiers, including full sets and trilogies. We hear you and we’re happy to let you know that we have been cooking up a fun way to reward loyalty, gamify the collector experience and bring all of the Gutter collectibles together into one cohesive system of utility with Cats on top, then OGs, then Clones, with Full Sets and Trilogies acting as boosts to the gamified collector experience. More to come on this."

Website Feature Updates

  • "For the next few months, we’re shipping website UI/UX and feature updates that we believe incorporates a lot of the feedback we received during the community focus group sessions. Soon, members will be able to see their trilogies and full sets within their collector profiles, check whether OG’s have been cloned, zoom into different regions on the world map to see a closer view of where the Gutter community is based, connect with members with similar interests and professions, along with several updates to the Gutterboard that we think are pretty exciting."

Spring Brand Partnership

  • "Not much more to share here yet but we are super excited to announce more information as soon as this activation comes out of stealth mode. When the announcement is made, we can confidently say that you won’t miss it. In our opinion, this will be the biggest brand moment for Gutter IP to date and will help propel the brand forward and closer to mainstream adoption. We can’t wait to share more details on this soon and are beyond thankful for the partners involved who organically came together to make a Gutter dream become a reality."


GCG Plots Its Path Forward
Community Heard, Gutter Cats Moving Forward
Julian Son

Gutter Cat Gang completed the first community focus group sessions according to an official Discord announcement.

Why It Matters: Amidst market displeasure, the Gutter Cat Gang project leaders turned to the community to implement ideas to grow the brand. The first focus group provided lots of ideas, many of which the project is looking to immediately implement. 

What They Said: "We’re already working hard to start implementing some of these ideas. Expect to see some of these materialize in the coming weeks." The focus groups turned up the following themes, provided in the ofifical announcement. 

  • Marketing, messaging, communications
  • Clarity around tiers, future activations, and vision
  • Collector experience, rewarding loyalty, game theory, gamification
  • Lore, worldbuilding, storytelling
  • Empowering and amplifying creators within the community
  • Enabling IP licensing opportunities for the community
  • Facilitating networking, community meetups, and sub-communities
  • Monetizing web2 channels and making products more accessible

🕳️ Go Deeper:

Community Heard, Gutter Cats Moving Forward
Gutter 2.0 Starts Now
Julian Son

Gutter Cat Gang is putting together focus groups to help it make decisions in the best interest of the community, according to a Discord message shared Tuesday

Why It Matters: Gutter Cat Gang is giving its community an outlet to provide constructive criticism amidst a falling floor price and all-time high levels of "FUD." 

What They're Saying: "It’s no secret that FUD has been at ATH levels over the past few weeks," said Gutter Mitch. "We’re going to start hosting semi-regular focus groups with small groups of active, positive, constructive members of the community who want to help turn things around and help bring GCG back to its former glory as an undisputed top, OG project in the space. During these sessions, we’ll try to give everyone the mic to share their constructive feedback and suggestions."

Take Action: Gutter Cat Gang members interested in being involved in the first Gutter Focus Groups can sign up via the following form


🕳️ Go Deeper:

Gutter 2.0 Starts Now
Clone Machine Open to Build D2 Gutter Dogs
Logan Hitchcock

The Gutter Cat Gang Clone Machine is open once more, according to a tweet from the project. 

This time, holders can utilize the Clone Machine to upgrade a D1 Gutter Dog Clone to a D2 Gutter Dog Clone, offering advanced exclusivity within the Gutter Cat ecosystem. 

To build a D2 Gutter Dog Clone, holders need to burn two NFTs, one D1 Gutter Dog Clone, and one D2 DNA Gutter Juice while also choosing a D1 Gutter Dog Clone to "enhance." 

D2 Gutter Dog Clones will reveal shortly after completing the cloning process, leaving users with a new Gutter Dog NFT with enhanced traits "inspired by sports, streetwear, culture, and nostalgia."

The cloning process has been a positive experience for some members of the Gutter Cat Gang community. 

"The pop culture references in the traits have been a real treat," said Gutter Cat Gang community Member Noah#7301, "The Dalmatian fur became a gutter version of Pac-Man, the Beethoven fur became a reference to Guitar Hero, and the Dog Bone Chain became a Zelda Nintendo game cartridge, the ones you had to blow in to clear out the dust to get them to work. These traits hit home since I grew up playing these games, [it] brings back memories."

All in all, the process to create a D2 Gutter Dog Clone would cost a new participant around 0.26 ETH, 0.19 ETH of which is effectively burned in the process. As of 5:45 p.m. ET, 91 D2 Gutter Dogs have been created, holding a floor price of 0.40 ETH at the time of writing. 

Clone Machine Open to Build D2 Gutter Dogs
Gutter Cat Gang STAPLEGUTTER Redemption Now Open

Redemption is now live for holders of Gutter Cat Gang's STAPLEGUTTER Series One NFTs, the project announced on Thursday

Series One of the merch collaboration with streetwear pioneer Jeff Staple contains three different NFTs, each able to be claimed for a different physical item bundle: 

  • Holder Bundle: redeemable for an ecru-colored long-sleeve tee, custom-dyed canvas tote bag, and a bucket hat.

  • Public Bundle: redeemable for a black long-sleeve tee and custom-dyed canvas tote bag.

  • Skate Deck: redeemable for a single, limited edition standard skate deck.

The claim window is open for six months, with a deadline of May 10, 2023. Holders must burn their NFT on the project's website to claim the merch, with a new NFT issued as a digital collectible following the transaction.

Redeemed NFTs may also provide access to future STAPLEGUTTER drops, according to the blog.

Gutter Cat Gang STAPLEGUTTER Redemption Now Open
D2 Gutter Rat Clones Coming Friday
Staff Writer

Gutter Cat Gang announced the next round of Gutter Juice mutation on Tuesday. The Clone Machine will open for D2 Gutter Rat Clones on Friday at 4:20 p.m. ET.

Gutter Cat Gang previously opened the Clone Machine for Cats on October 31. The tweet did not mention what would be needed to receive Rat Clones, but for the Cat Clones, users needed a DNA-2 Gutter Juice, a D1 Clone, and another D1 to sacrifice to receive a D2 Cat Clone (and their unharmed D1 clone back).

D2 Gutter Rat Clones Coming Friday
Gutter Cat Gang Falls Five Spots in the Lucky Trader NFT Power Rankings Following $GANG Delay
Staff Writer

Following the delay of its upcoming utility token $GANG, Gutter Cat Gang has fallen five spots in the Lucky Trader NFT Power Rankings.

The collection fell from 24 to 29 in our Top 30 after the delay and its floor price taking a hit as it has fallen just more than 23 percent this week according to the Lucky Trader Project Rankings page. However, the sales volume for the project is up 48 percent this week.

Not only have the Gutter Cats taken a hit in floor price but also the Gutter ecosystem as a whole:

Project Floor Price (ETH) Percent Change
Gutter Dogs 0.80 -30.52%
Gutter Rats 0.72 -15.34%
Gutter Pigeons 0.68 -27.42%
Gutter Clones 0.10 -10.91%
Gutter Juice 0.15 -12.35%

Despite the fall in the Top 30, Gutter Cat Gang held its spot in our PFP rankings staying 15 throughout the week.

Gutter Cat Gang Falls Five Spots in the Lucky Trader NFT Power Rankings Following $GANG Delay


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