Latest Gutter Cat Gang News
Gutter Cat Gang announced a collaboration with LaMelo Ball and PUMA, with LaMelo teasing an NFT activation for a Gutter Cat Melo sneaker.
The Deets
- Get the NFT on June 29 to get the very first GutterMelo physical sneaker.
- The MB.03, LaMelo Ball's third signature silhouette, is slated for general release in the fall / in September.
❗ Why It Matters
The collaboration with Gutter Cat Gang will perhaps be the first iteration of the MB.03 to debut, reinforcing the notion that owning an NFT related to an athlete will give the holder enhanced access and benefits.
The details are scant otherwise, particularly since the shoe hasn't been released. But LaMelo is working with a known Web3 brand in Gutter Cat Gang and is keen on making a splash with his signature sneaker later this month.
🔙 Back It Up
This collaboration isn't the first time LaMelo has rocked a GCG-themed shoe, as LaMelo wore a custom "Gutter Cat Gang" NFT Puma MB.01 in a game back in April 2022.
🎤 Founder Feedback
It's a new era for hoops apparel and fashion.. together we're bringing more mainstream awareness to web3 tech and its use cases. Gang Gang 🫡 https://t.co/woJjd5pSYB
— Gutter Ric (@gutterric) June 1, 2023
🎬 Take Action
Stay in the loop on drop details as they become available at guttermelo.com.
🧠 Learn More
Gutter Cat Gang teased a formal collaboration with LaMelo Ball and PUMA Basketball in a video on Monday.
🧐 Wait, What?
The collab isn't the first LaMelo has been tied to Gutter Cat Gang. During last season he was spotted sporting a PUMA x GCG sneaker during a game.
The Deets
- No concrete details have been provided, generating speculation and anticipation within the community.
- Interested parties can provide their email to sign up for updates
📊 By the Numbers
Despite a tough last year (down 82%), Gutter Cat Gang's original collection is up 32 percent in the last month to a 0.82 ETH floor.
🎬 Take Action
To stay informed about this anticipated announcement from GutterMelo, sign up for updates at guttermelo.com.
🧠 Learn More
Gutter Cat Gang announced the release of a GCG Community Toolkit today.
The Details
- The GCG Community Toolkit is a curated collection of GCG Community brand assets that acts as a helpful resource for Gutter members looking to create with their digital collectibles or build stand-alone brands.
- The toolkit includes the GCG Community brand book, seamless fur patterns (based on member holdings), typefaces, brand color palettes, and a community badge.
- This toolkit is exclusive to owners of Gutter Cat Gang collectibles.
❗ Why It Matters
Gutter Cat Gang is leaning into the power of brand identity, and the toolkit gives holders a way to leverage their IP. It appears to be a well-received move for the most part, and the effort comes after Pudgy Penguins also made a move to empower community growth (with the release of a Pudgy Penguins Brand Builders Guide, Pitch Deck, etc.) yesterday.
🎬 Take Action
To access the GCG Community Toolkit, connect your wallet on the Gutter Collectors Hub (guttercatgang.com) and then head to your Collectors Profile.
🎤Community Quotes
this is actually pretty cool. Will really help people who want to build around their gutter assets. Nice job.georgegrant.eth
🎤 Founder Feedback
Key word in this tweet is "ever-growing"
— brettmaurer.eth (@brettmaurer) April 21, 2023
The more tools our creators have the better for the brand. Got some cool ideas on where we can bring this but if you're a creator and have specific needs we could provide in the future, get in touch. https://t.co/2KZFqx1tcj
🕳️ Go Deeper
- Gutter Cat Gang Launches Official Gutter Shop (March 10, 2023)
- Gutter Cats Can Claim gcg.eth Sub-Domain (March 8, 2023)
- Collectors Hub Gets a Boost (January 27, 2023)
Gutter Cat Gang announced that Gutter Labs has teamed up with Shopify to launch the official Gutter Shop as a storefront for selling Gutter Cat merch in a Twitter thread this afternoon.
❗ Why It Matters
Gutter Cat fans will now have easy access to the project's merch, with the option to pay in USD.
🔎 The Deets
- In commemoration of the store's launch, Gutter Cat Gang is "restocking a few, popular limited items from the past."
- Gutter Cat NFT holders are entitled to a 15% discount on store items.
- Items currently available include a host of hoodies and sweatpants from the GCG x Jugrnaut collab, plus a variety of other shirt, pants, hat and plush toy options.
🎤 Community Feedback
Gutter Cat holders are now able to claim a gcg.eth sub-domain, per an announcement from the project.
❗ Why It Matters
The sub-domains can be used as your decentralized username on the Gutter website and other dapps across the web3 ecosystem.
🎬 Take Action
Holders can claim it in their Collector profile on guttercatgang.com.
🧠 Learn More
Gutter Cat Gang added Gutter Credentials, the ability to link multiple wallets, and various other features to the Gutter Collectors Hub, it detailed via tweet.
The Details
Some of the new improvements can be found below:
- Credentials: the first season of credentials is all collector based, receive cred based on Gutter assets held
- Link Multiple Wallets: Ability to add additional wallets to your Gutter profile if you have GCG collectibles in different wallets
- Download your Gutter Cat as a cutout
- New Gutterboard graph, profile previews, Top 25/50 indicators, & regional World Map views
❗ Why It Matters
One of the ideas that was brought up in the recent community focus groups was improving the "collector experience, rewarding loyalty, game theory, gamification." Therefore, the addition of credentials, as well as the other UX improvements that add a sense of gamification to the Gutter Collector Hub, are all welcome developments for the future of the Gutter and already community approved.
🎬 Take Action
Holders of any Gutter species can earn the Early Bird Credential by filling out their profile by Feb. 28.
🧠 Learn More
Gutter Cat Gang completed the first community focus group sessions according to an official Discord announcement.
Why It Matters: Amidst market displeasure, the Gutter Cat Gang project leaders turned to the community to implement ideas to grow the brand. The first focus group provided lots of ideas, many of which the project is looking to immediately implement.
What They Said: "We’re already working hard to start implementing some of these ideas. Expect to see some of these materialize in the coming weeks." The focus groups turned up the following themes, provided in the ofifical announcement.
- Marketing, messaging, communications
- Clarity around tiers, future activations, and vision
- Collector experience, rewarding loyalty, game theory, gamification
- Lore, worldbuilding, storytelling
- Empowering and amplifying creators within the community
- Enabling IP licensing opportunities for the community
- Facilitating networking, community meetups, and sub-communities
- Monetizing web2 channels and making products more accessible
🕳️ Go Deeper:
Gutter Cat Gang is putting together focus groups to help it make decisions in the best interest of the community, according to a Discord message shared Tuesday.
Why It Matters: Gutter Cat Gang is giving its community an outlet to provide constructive criticism amidst a falling floor price and all-time high levels of "FUD."
What They're Saying: "It’s no secret that FUD has been at ATH levels over the past few weeks," said Gutter Mitch. "We’re going to start hosting semi-regular focus groups with small groups of active, positive, constructive members of the community who want to help turn things around and help bring GCG back to its former glory as an undisputed top, OG project in the space. During these sessions, we’ll try to give everyone the mic to share their constructive feedback and suggestions."
❗ Take Action: Gutter Cat Gang members interested in being involved in the first Gutter Focus Groups can sign up via the following form.
🕳️ Go Deeper:
Gutter Cat Gang’s newly-launched website intends to reward collectors through gamification by serving “as the foundational infrastructure for [GCG] to build upon … the collector experience.”
Why It Matters: The new website is GCG’s latest attempt to motivate its community to be more active and engaged. Now, collectors can create and manage their profiles, see the top collectors in the ecosystem via the “Gutterboard”, download high-res images of Gutter NFTs, and interact with collection galleries.
As the NFT landscape fizzles, projects must maintain the attention of their holders. By gamifying its collector experience, GCG likely hopes to strengthen its core holder base and introduce top collectors to its broader community. (context)
Take Action: Check out the new Gutter Cat Gang site here.
What People Are Saying: "Ok, yeah, this is cool. It's a whole bunch of things I was waiting for all at once," Ashley Boulter (Bolty) said on Twitter.
Go Deeper:
