Latest Gutter Cat Gang News

GCG Formalizes LaMelo Ball Collab, Teases GutterMelo Sneaker
Julian Son

Gutter Cat Gang announced a collaboration with LaMelo Ball and PUMA, with LaMelo teasing an NFT activation for a Gutter Cat Melo sneaker.

The Deets

❗ Why It Matters

The collaboration with Gutter Cat Gang will perhaps be the first iteration of the MB.03 to debut, reinforcing the notion that owning an NFT related to an athlete will give the holder enhanced access and benefits.

The details are scant otherwise, particularly since the shoe hasn't been released. But LaMelo is working with a known Web3 brand in Gutter Cat Gang and is keen on making a splash with his signature sneaker later this month.

🔙 Back It Up

This collaboration isn't the first time LaMelo has rocked a GCG-themed shoe, as LaMelo wore a custom "Gutter Cat Gang" NFT Puma MB.01 in a game back in April 2022.

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Stay in the loop on drop details as they become available at guttermelo.com.

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GCG Formalizes LaMelo Ball Collab, Teases GutterMelo Sneaker
Gutter Cat Gang Teases LaMelo, PUMA Basketball Collab
Lennster

Gutter Cat Gang teased a formal collaboration with LaMelo Ball and PUMA Basketball in a video on Monday. 

🧐 Wait, What? 

The collab isn't the first LaMelo has been tied to Gutter Cat Gang. During last season he was spotted sporting a PUMA x GCG sneaker during a game

The Deets

  • No concrete details have been provided, generating speculation and anticipation within the community.
  • Interested parties can provide their email to sign up for updates

📊 By the Numbers

Despite a tough last year (down 82%), Gutter Cat Gang's original collection is up 32 percent in the last month to a 0.82 ETH floor. 

🎬 Take Action

To stay informed about this anticipated announcement from GutterMelo, sign up for updates at guttermelo.com.

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Gutter Cat Gang Teases LaMelo, PUMA Basketball Collab
GCG Introduces Community Toolkit
Julian Son

Gutter Cat Gang announced the release of a GCG Community Toolkit today.

The Details

  • The GCG Community Toolkit is a curated collection of GCG Community brand assets that acts as a helpful resource for Gutter members looking to create with their digital collectibles or build stand-alone brands.
  • The toolkit includes the GCG Community brand book, seamless fur patterns (based on member holdings), typefaces, brand color palettes, and a community badge.
  • This toolkit is exclusive to owners of Gutter Cat Gang collectibles.

❗ Why It Matters

Gutter Cat Gang is leaning into the power of brand identity, and the toolkit gives holders a way to leverage their IP. It appears to be a well-received move for the most part, and the effort comes after Pudgy Penguins also made a move to empower community growth (with the release of a Pudgy Penguins Brand Builders Guide, Pitch Deck, etc.) yesterday.

🎬 Take Action

To access the GCG Community Toolkit, connect your wallet on the Gutter Collectors Hub (guttercatgang.com) and then head to your Collectors Profile.

🎤Community Quotes


this is actually pretty cool. Will really help people who want to build around their gutter assets. Nice job.georgegrant.eth

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GCG Introduces Community Toolkit
Gutter Cat Gang Launches Official Gutter Shop
Bill Monighetti

Gutter Cat Gang announced that Gutter Labs has teamed up with Shopify to launch the official Gutter Shop as a storefront for selling Gutter Cat merch in a Twitter thread this afternoon.

❗ Why It Matters

Gutter Cat fans will now have easy access to the project's merch, with the option to pay in USD.

🔎 The Deets

  • In commemoration of the store's launch, Gutter Cat Gang is "restocking a few, popular limited items from the past."
  • Gutter Cat NFT holders are entitled to a 15% discount on store items.
  • Items currently available include a host of hoodies and sweatpants from the GCG x Jugrnaut collab, plus a variety of other shirt, pants, hat and plush toy options.

🎤 Community Feedback


Hell yea! Been wanting that Jugrnaut crewneck for a while now. GG@_PIXLZ_

Gutter Cat Gang Launches Official Gutter Shop
Gutter Cats Can Claim gcg.eth Sub-Domain
Julian Son

Gutter Cat holders are now able to claim a gcg.eth sub-domain, per an announcement from the project.

❗ Why It Matters

The sub-domains can be used as your decentralized username on the Gutter website and other dapps across the web3 ecosystem.

🎬 Take Action

Holders can claim it in their Collector profile on guttercatgang.com.

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Gutter Cats Can Claim gcg.eth Sub-Domain
Collectors Hub Gets a Boost
Julian Son

Gutter Cat Gang added Gutter Credentials, the ability to link multiple wallets, and various other features to the Gutter Collectors Hub, it detailed via tweet.

The Details

Some of the new improvements can be found below:

  • Credentials: the first season of credentials is all collector based, receive cred based on Gutter assets held
  • Link Multiple Wallets: Ability to add additional wallets to your Gutter profile if you have GCG collectibles in different wallets
  • Download your Gutter Cat as a cutout
  • New Gutterboard graph, profile previews, Top 25/50 indicators, & regional World Map views

Why It Matters

One of the ideas that was brought up in the recent community focus groups was improving the "collector experience, rewarding loyalty, game theory, gamification." Therefore, the addition of credentials, as well as the other UX improvements that add a sense of gamification to the Gutter Collector Hub, are all welcome developments for the future of the Gutter and already community approved. 

🎬 Take Action

Holders of any Gutter species can earn the Early Bird Credential by filling out their profile by Feb. 28. 

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Collectors Hub Gets a Boost
GCG Plots Its Path Forward
Julian Son

After hosting the community focus group sessions, th Gutter Cat team aligned on eight unifying themes that summarized the majority of feedback:

  1. Increased marketing, messaging and communication
  2. Clarity around digital collectible membership tiers, future activations and the brand vision
  3. Reward loyalty and gamify the collector experience
  4. More lore, worldbuilding and storytelling
  5. Empower and amplify more creators within the community
  6. Pursue, and enable, IP licensing opportunities with the community
  7. Facilitate more networking, community meetups and sub-committees
  8. Make Gutter products more accessible through Web2 channels

Gutter Sub-Communities and Clubs

  • "Sub-communities under the Gutter umbrella have been one of the most inspiring bottom-up phenomena within the GCG ecosystem to date. Gutter Gainz, Gutter Picks, Puffer Gang, Tracksuit Gang and others have proven the power of connecting, supporting and creating (plus the memes are lit!). Supporting the creation of additional sub-communities was a recurring theme across the first sessions of the community focus groups, and we’re proud to officially announce that sub-communities will be a big part of the Gang’s future. Members will be able to create or join sub-communities, flex their membership on their Gutter profiles and receive access to exclusive channels within the Gutter Discord. We’re also hoping to see professional sub-communities for networking, location-based sub-communities for local events and meetups and other sub-communities that connect members with shared hobbies or interests."

Gutter Subdomains

  • "Thanks to the generosity of be3tboy.eth and feedback from several community members, we are implementing gcg.eth subdomains to all Gutter Cat holders in the coming weeks. In this respect, we’re following in the footsteps of the pcc.eth community and can’t wait to see Gutter Cat holders claim and flex their subdomains across the web3 space."

Community IP Licensing

  • "Exploring avenues that can better help Gutter members create value for and from their Gutter digital collectibles was a prominent topic during the first community focus group sessions, and the Gutter Labs team is working on rolling out features to the Gutter Collector Hub that facilitate the process for Gutter holders to license their IP more seamlessly. We also plan on licensing IP directly from the GCG community for select product launches this year, so stay tuned on how to submit a licensing application for your Gutter digital collectibles in the near future."

Gutter World Building and Lore

  • "The year is 2050. These four words were the genesis of everything that we have collectively built together to date from a story-telling lens (and the inspiration for countless spinoffs from other NFT projects in the space). The Gutter was born in lore, storytelling and world building and it’s something that we plan to incorporate more of into future Gutter activations. Expect some future activations to have a deeper lore component and more Gutter world images that you can pick a part for hours. Some shit is brewin' in Gutter City. Keep your eyes peeled for clues along the way."

Gamified Collector Ecosystem

  • "We received a lot of feedback around clarifying Gutter digital collectible membership tiers, including full sets and trilogies. We hear you and we’re happy to let you know that we have been cooking up a fun way to reward loyalty, gamify the collector experience and bring all of the Gutter collectibles together into one cohesive system of utility with Cats on top, then OGs, then Clones, with Full Sets and Trilogies acting as boosts to the gamified collector experience. More to come on this."

Website Feature Updates

  • "For the next few months, we’re shipping website UI/UX and feature updates that we believe incorporates a lot of the feedback we received during the community focus group sessions. Soon, members will be able to see their trilogies and full sets within their collector profiles, check whether OG’s have been cloned, zoom into different regions on the world map to see a closer view of where the Gutter community is based, connect with members with similar interests and professions, along with several updates to the Gutterboard that we think are pretty exciting."

Spring Brand Partnership

  • "Not much more to share here yet but we are super excited to announce more information as soon as this activation comes out of stealth mode. When the announcement is made, we can confidently say that you won’t miss it. In our opinion, this will be the biggest brand moment for Gutter IP to date and will help propel the brand forward and closer to mainstream adoption. We can’t wait to share more details on this soon and are beyond thankful for the partners involved who organically came together to make a Gutter dream become a reality."

 

GCG Plots Its Path Forward
Community Heard, Gutter Cats Moving Forward
Julian Son

Gutter Cat Gang completed the first community focus group sessions according to an official Discord announcement.

Why It Matters: Amidst market displeasure, the Gutter Cat Gang project leaders turned to the community to implement ideas to grow the brand. The first focus group provided lots of ideas, many of which the project is looking to immediately implement. 

What They Said: "We’re already working hard to start implementing some of these ideas. Expect to see some of these materialize in the coming weeks." The focus groups turned up the following themes, provided in the ofifical announcement. 

  • Marketing, messaging, communications
  • Clarity around tiers, future activations, and vision
  • Collector experience, rewarding loyalty, game theory, gamification
  • Lore, worldbuilding, storytelling
  • Empowering and amplifying creators within the community
  • Enabling IP licensing opportunities for the community
  • Facilitating networking, community meetups, and sub-communities
  • Monetizing web2 channels and making products more accessible

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Community Heard, Gutter Cats Moving Forward
Gutter 2.0 Starts Now
Julian Son

Gutter Cat Gang is putting together focus groups to help it make decisions in the best interest of the community, according to a Discord message shared Tuesday

Why It Matters: Gutter Cat Gang is giving its community an outlet to provide constructive criticism amidst a falling floor price and all-time high levels of "FUD." 

What They're Saying: "It’s no secret that FUD has been at ATH levels over the past few weeks," said Gutter Mitch. "We’re going to start hosting semi-regular focus groups with small groups of active, positive, constructive members of the community who want to help turn things around and help bring GCG back to its former glory as an undisputed top, OG project in the space. During these sessions, we’ll try to give everyone the mic to share their constructive feedback and suggestions."

Take Action: Gutter Cat Gang members interested in being involved in the first Gutter Focus Groups can sign up via the following form

 

🕳️ Go Deeper:

Gutter 2.0 Starts Now

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