Jenkins the Valet Teams Up With SALT Audio for Gamified Audio NFTs
Jenkins the Valet and its parent company, Tally Labs, are teaming up with SALT Audio, an award-winning audio media company, to bring an interactive audio experience to NFTs.
As part of the partnership, Jenkins the Valet is seeking out 6,942 licensing spots from holders of its Writer's Room NFT. The audio experience will feature six different communities in a fiction podcast, and all characters will be owned by people who participate in the licensing opportunity.
"The NFT space is moving at light speed," Jenkins told Variety. "Animation can be expensive and often takes years to make. We see audio as a completely untapped frontier with lower development costs, greater speed to market and an amazing proving ground for IP that can come before going to full animation."
"In other words, audio is just the start," he added. "We intend for this IP we're creating with SALT to eventually live in many forms."
Jenkins seems to be suggesting that visual mediums, such as television shows and movies, are coming down the line. But first, the team will focus on voice recordings with SALT Audio.
"It is no secret that web3 is where tomorrow's culture, stories, and communities are being created, and we believe that the next global brands and experiences are going to be built at the nexus of the audio-first and digital-native community," SALT's co-founder and CEO Nick Panama told Variety. “It took about two minutes with Jenkins to know this is exactly who we were looking for in a partner. This is going to reset the table of what a podcast can be, what distribution models can look like, and how audience plays a part in story creation. Most importantly, we’re giving Jenkins a voice in our world.”
Jenkins recently announced that its upcoming Bored & Dangerous book will be authored by New York Times bestseller Neil Strauss.
The project is also signed with Creative Artists Agency (CAA), a talent and sports agency company based in Los Angeles that is working with other NFT projects like Cool Cats.