Okay Bears Signs With Major Licensing Agency
Okay Bears officially signed an agreement to make major licensing agency IMG its exclusive global licensing representative, according to a recent press release.
IMG will find and facilitate important collaborations between companies and products that reflect the brand's values and benefit the project's active global community.
“Working with IMG is a ground-breaking step towards amplifying Okay Bears' brand message," said Okay Bears co-founder Kais. "Collaborating with impactful globally recognized brands will help us to serve our community better and to remind the world that we're all gonna be okay.”
Okay Bears saw more than $18 million in sales in the first 24 hours of its NFT launch. The collection promotes mental health awareness.
“Okay Bears has shown that NFTs can be a powerful tool of mobilization and empowerment, creating a global community that exudes positivity and support," said IMG's President of Licensing Bruno Maglione. "Their brand message and values have resonated with people across the world, and we plan to ensure these are celebrated and reflected in a range of creative collaborations and products as we work with Okay Bears towards elevating online and offline cultures together.”
Okay Bears has already worked with the NBA's Lonzo Ball and NBA supplier Wilson. It also attracted celebrities, like Game of Thrones actors, models, and Olympians, to collect its NFTs.