PROOF Gives Intensive Ecosystem Update
PROOF co-founders, Kevin Rose and Justin Mezzell hosted a live stream to align both PROOF and Moonbirds on its "North Star" - art.
❗ Why It Matters
Sentiment has been overwhelmingly negative in the PROOF ecosystem of late, with uncertainty surrounding the brand, its mission, and the future for holders of PROOF Passes and Moonbirds NFTs. While not every holder will have heard what they wanted to in the update, PROOF's transparency provided a welcome reprieve from a spiral of negative speculation in which Rose and Mezzell provided insight into what has failed, what has worked, and what the future holds for both collections in order to execute on PROOF's mission.
Two foundational points came from PROOF's in today's update - the team believes that "art is proof of our collective humanity" and the purpose of PROOF is "to create unique experiences for collectors to connect with artists to own and champion their art."
While thematic support was a bulk of the conversation, the team also gave an update on some upcoming changes to collections and the ecosystem, some of the most notable are indicated below:
- Moonbirds Elders: Once the PROOF pass ends on Jan. 1, 2025 - current holders will be cemented as Moonbirds Elders, as part of unifying the Moonbirds and PROOF Passes collections. Elders will have "boosters" which increase chances at exclusive drops and events.
- As the "Art Collector's PFP" the Moonbirds mission will expand with a core focus on:
- Art: curations, drops, collections, etc
- Information: sharing the story of the art, artists, and collectors
- Community: connecting collectors and artists via live and virtual events
- Wen token? "Token not dead, actively being worked on - but also have to have supportive ecosystem in place," said Kevin Rose.
- Moonbirds Nesting: Diamond will be final tier, Diamon Exhibition reward coming on Apr. 18.
- Moonbirds Oddities: An art project, and solely that. Will be burnable for Moonbirds Mythics Egg.
- Moonbirds Mythics: Lower cost of entry to PROOF ecosystem, will have re-roll mechanic, but will not be eligible for art drops.
Additional details and updates on the Lunar Society and more can be found in full in the official announcement stream.
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