Retail Monster to Help Launch Pudgy Toy Line

Retail Monster to Help Launch Pudgy Toy Line
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Pudgy Penguins inked a partnership with Retail Monster to help "put our upcoming Pudgy Toyline on the shelves of retailers around the world," the project announced this afternoon.

❗ Why It Matters

The Pudgy Toyline is a major initiative for Pudgy Penguins, and today's announcement sheds more light on the project's plans for launch. Retail Monster's stated goal is to help "deliver family brands to retail."

🔍 Need to Know

  • Retail Monsters has experience representing large brands including Disney, Dreamworks and Hasbro.
  • Retail Monsters will additionally serve as licensing agents, presenting Pudgy Penguins with licensing opportunities through their partners and connections.
  • Ealier this month, Pudgy Penguins CEO Luca Netz shared a preview of what the upcoming Pudgy Penguin figurines may look like.

🧠 Learn More

Netz was vocal over the weekend in reaction to OpenSea's decision to temporarily reduce royalty fees, stating he didn't think he could have justified buying Pudgy Penguins for $2.5M without having the safety net of royalties to fall back on.

Netz further stated that Pudgy Penguins had been preparing for the move for 10 months, "so for us, it isn't detrimental." Netz is hopeful that the Pudgy Toyline, among other verticals, can boost revenue for the company in the coming days with the future of creator royalties looking unclear.

🎤 Community Feedback


This is huge! Congrats to @LucaNetz and and the rest of the team. Cant wait to get my hands on some Pudgy Plushies (jk idk what you will call them but, thats my vote)@TitoToro_

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