L'Oreal Paris Reds of Worth NFT Overview
Project Information
In collaboration with UTA, L’Oreal Paris has curated their first NFT series. The collection features 5 female artists and is inspired by L’Oreal Paris Colour Riche collection, centered on female empowerment.
Auction bidding will be live until Dec 15th. The artists chosen for this collection are Amber Vittoria, Arina BB, Hueman, Lili Tae, and Puks. Each artist has created a 1/1 piece inspired by the shades of red. The color Red represents empowerment and the new L’Oréal Paris Reds of Worth by Colour Riche, a range of lipsticks.
The artists being featured will retain 100% of the primary sales. A portion of the secondary market sales will be donated to support Women of Worth. Women of Worth is L’Oréal Paris’ signature philanthropic initiative, which recognizes women making extraordinary differences in their communities.
