Latest L'Oreal Paris Reds of Worth News

LT;DR Dec. 14 NFT Recap: L’Oréal Paris, Pepsi Mic Drop, Crypto & NFT Taxes
John Nannetti

Top News Today:

  • L’Oréal Paris Reds Of Worth

  • Pepsi Mic Drop

  • Crypto and NFT Tax Piece

  • Top Movers

L’Oréal Paris Reds Of Worth

In collaboration with UTA, L’Oréal Paris has curated their first NFT series "Reds of Worth". The collection features five female artists and is inspired by the L’Oréal Paris Colour Riche collection, centered on female empowerment. The auctions kicked off this afternoon, listed between 0.5 and 1 ETH, each piece utilizes the color red to represent empowerment and L’Oréal’s famous lipstick. With each NFT on auction for 2 days, all pieces have received bids ranging from 0.8 Eth to 2 ETH. Another huge brand joining web3 and a step towards more retail adoption of NFTs, especially within the beauty and fashion industry.

Pepsi Mic Drop

A select whitelist was able to mint Pepsi’s Mic Drop NFTs for free this afternoon. After the release, secondary sales have been flooding in. With a floor of 1.2 ETH and almost 850 ETH in volume this afternoon, it seems the ecosystem is enjoying new brands entering the market. Pepsi joins the list of major companies such as Adidas, Nike, L’Oréal and Budweiser with their first step into the web3 universe. Any of the un-minted Mic Drop NFTs will be reserved after a 96 hour window for future giveaways.

 

Crypto and NFT Tax Piece

Are you stressed out about the upcoming Tax Season? Has this year’s Crypto and NFT booms got you worried about reporting? RKO Crypto Tax Accounting’s @Allie_Ruiz helps guide you through these challenging questions. Giving tips and information on loss harvesting, wash-sales, and general crypto tax plans for the upcoming season. Get a step ahead and check out the full article here

 

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  • RTFKT - CloneX Mintvial continues to lead our rankings page since the Nike announcement with 4,105 ETH 24 hour volume and nearly a 9 ETH floor. 

  • CyberKongz has ran overnight and this morning with a huge 265% jump in volume to 650 ETH. 

  • CryptoPunks volume is starting to fall off with just over a 1,000 ETH in sales.  

  • Check out Lucky Trader's full NFT project rankings here


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LT;DR Dec. 14 NFT Recap: L’Oréal Paris, Pepsi Mic Drop, Crypto & NFT Taxes
L'Oréal Joins Web 3.0 with L'Oréal Paris Reds of Worth
Lou Sherman

In collaboration with UTA, L’Oréal Paris has curated their first NFT series. The collection features five female artists and is inspired by the L’Oréal Paris Colour Riche collection, centered on female empowerment. 

Auction bidding will be live until Dec 15th. The artists chosen for this collection are Amber Vittoria, Arina BB, Hueman, Lili Tae, and Puks. Each artist has created a 1/1 piece inspired by the shades of red.

The color red represents empowerment and the new L’Oréal Paris Reds of Worth by Colour Riche, a selection of lipsticks.

The artists being featured will retain 100% of the primary sales while a portion of the secondary market sales will be donated to support Women of Worth. Women of Worth is L’Oréal Paris’ signature philanthropic initiative, which recognizes women making extraordinary differences in their communities.

Amber Vittoria is a New York-based artist and poet whose work celebrates the nuances of womanhood. Amber wanted her piece, Reds of Worth, to represent the passion and strength that lives in all of us. Amber included a poem in the description of the NFT about self-worth to go along with the artwork.
 
Arina B is a digital artist out of New York. Arina's art is mainly focused on reflecting human souls, which made her perfect for this collection. Her piece in the collection is titled "Bloom," which represents the confidence of the color red and red lipstick can bring to a woman. 
 
Hueman is a multimedia artist best known for her street art and galleries across the world. Her piece in the collection, Radical & Free, is inspired by science, and how humans emit light based on biochemical reactions. The layers and lighting of the piece represent the depth of the inner light in humans.
 
Lili Tae is an illustrator out of Bangkok who recently has moved her focus to NFTs. Her piece in the collection, Luminary, represents the light and confidence in women, and their desire to achieve their goals.
 
Puks is an animator whose 2D and 3D animations are filled with colors that pop. Puks piece is titled "closr/farthr", and is a 26-second video of a woman sitting out her window and reflecting. Puks describes this piece as an extension of her subconscious and  memories well spent. It is her brain and heart processing longing, distance, and love from afar.
L'Oréal Joins Web 3.0 with L'Oréal Paris Reds of Worth