LT;DR Dec. 14 NFT Recap: L’Oréal Paris, Pepsi Mic Drop, Crypto & NFT Taxes

LT;DR Dec. 14 NFT Recap: L’Oréal Paris, Pepsi Mic Drop, Crypto & NFT Taxes
In this post

Top News Today:

  • L’Oréal Paris Reds Of Worth

  • Pepsi Mic Drop

  • Crypto and NFT Tax Piece

  • Top Movers

L’Oréal Paris Reds Of Worth

In collaboration with UTA, L’Oréal Paris has curated their first NFT series "Reds of Worth". The collection features five female artists and is inspired by the L’Oréal Paris Colour Riche collection, centered on female empowerment. The auctions kicked off this afternoon, listed between 0.5 and 1 ETH, each piece utilizes the color red to represent empowerment and L’Oréal’s famous lipstick. With each NFT on auction for 2 days, all pieces have received bids ranging from 0.8 Eth to 2 ETH. Another huge brand joining web3 and a step towards more retail adoption of NFTs, especially within the beauty and fashion industry.

Pepsi Mic Drop

A select whitelist was able to mint Pepsi’s Mic Drop NFTs for free this afternoon. After the release, secondary sales have been flooding in. With a floor of 1.2 ETH and almost 850 ETH in volume this afternoon, it seems the ecosystem is enjoying new brands entering the market. Pepsi joins the list of major companies such as Adidas, Nike, L’Oréal and Budweiser with their first step into the web3 universe. Any of the un-minted Mic Drop NFTs will be reserved after a 96 hour window for future giveaways.


Crypto and NFT Tax Piece

Are you stressed out about the upcoming Tax Season? Has this year’s Crypto and NFT booms got you worried about reporting? RKO Crypto Tax Accounting’s @Allie_Ruiz helps guide you through these challenging questions. Giving tips and information on loss harvesting, wash-sales, and general crypto tax plans for the upcoming season. Get a step ahead and check out the full article here




  • RTFKT - CloneX Mintvial continues to lead our rankings page since the Nike announcement with 4,105 ETH 24 hour volume and nearly a 9 ETH floor. 

  • CyberKongz has ran overnight and this morning with a huge 265% jump in volume to 650 ETH. 

  • CryptoPunks volume is starting to fall off with just over a 1,000 ETH in sales.  

  • Check out Lucky Trader's full NFT project rankings here

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