L'Oréal Joins Web 3.0 with L'Oréal Paris Reds of Worth

L'Oréal Joins Web 3.0 with L'Oréal Paris Reds of Worth

In collaboration with UTA, L’Oréal Paris has curated their first NFT series. The collection features five female artists and is inspired by the L’Oréal Paris Colour Riche collection, centered on female empowerment. 

Auction bidding will be live until Dec 15th. The artists chosen for this collection are Amber Vittoria, Arina BB, Hueman, Lili Tae, and Puks. Each artist has created a 1/1 piece inspired by the shades of red.

The color red represents empowerment and the new L’Oréal Paris Reds of Worth by Colour Riche, a selection of lipsticks.

The artists being featured will retain 100% of the primary sales while a portion of the secondary market sales will be donated to support Women of Worth. Women of Worth is L’Oréal Paris’ signature philanthropic initiative, which recognizes women making extraordinary differences in their communities.

Amber Vittoria is a New York-based artist and poet whose work celebrates the nuances of womanhood. Amber wanted her piece, Reds of Worth, to represent the passion and strength that lives in all of us. Amber included a poem in the description of the NFT about self-worth to go along with the artwork.
 
Arina B is a digital artist out of New York. Arina's art is mainly focused on reflecting human souls, which made her perfect for this collection. Her piece in the collection is titled "Bloom," which represents the confidence of the color red and red lipstick can bring to a woman. 
 
Hueman is a multimedia artist best known for her street art and galleries across the world. Her piece in the collection, Radical & Free, is inspired by science, and how humans emit light based on biochemical reactions. The layers and lighting of the piece represent the depth of the inner light in humans.
 
Lili Tae is an illustrator out of Bangkok who recently has moved her focus to NFTs. Her piece in the collection, Luminary, represents the light and confidence in women, and their desire to achieve their goals.
 
Puks is an animator whose 2D and 3D animations are filled with colors that pop. Puks piece is titled "closr/farthr", and is a 26-second video of a woman sitting out her window and reflecting. Puks describes this piece as an extension of her subconscious and  memories well spent. It is her brain and heart processing longing, distance, and love from afar.
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