On Jun. 4, Snoop Dogg announced via a video on Twitter that he is joining the Food Fighters Universe team, an NFT-inspired restaurant group from the founders of the Bored Ape Yacht Club fast food joint Bored & Hungry, to create a dessert eatery called Dr. Bombay's Sweet Exploration.
"What's up, it's your boy big Snoop Dogg, a.k.a. Dr. Bombay, and I got some alpha for y'all," the famous musician, celebrity, and entrepreneur said. "I'm part of the Food Fighters - yeah the whole Universe - so be on the lookout for something real slick and quick from big Snoop Dogg, Dr. Bombay, and the Food Fighters. You heard it first."
Food Fighter Universe was co-founded by Andy Nguyen, Phillip Huynh, and Kevin Seo. Nguyen is a restauranteur known for creating interesting food concepts, as well as the co-founder of restaurants like Hello Kitty Cafe, Matte Black Coffee, Dough & Arrow, Pig Pen Delicacy, Portside Fish Co., and others. Huynh is an e-commerce, retail, and wholesale spaces specialist and consultant, as well as a founder for various small businesses. Seo has nearly a decade of experience working for Fortune 500 companies.
The company's first offering, Bored & Hungry, is located in Long Beach, Calif. and launched in April 2022. It uses four BAYC NFTs as part of its corporate image.
"The reasons I did this was to make a statement to the public, letting them know that [BAYC NFTs] could be utilized to turn into a brand and ecosystem for the restaurant world," Nguyen said about Bored & Hungry back in April.
Its second and newest offering, Dr. Bombay's Sweet Exploration, is set to launch soon in Los Angeles and will feature Snoop Dogg's personal BAYC NFT (#6723) as its official mascot. It will offer an "immersive retail dessert experience," but details on what exactly that means are not yet available.
Yuga Labs, the team behind Bored Ape Yacht Club, grants holders licensed commercial rights to the asset's intellectual property (IP). This is why Food Fighter Universe, Snoop Dogg, and others can use their NFTs as mascots, logos, and more.
BAYC NFTs have been used as characters in comic books, on beer cans at breweries, on advertisements in New York City's Times Square, for merchandise, in television productions, and plenty more.
Snoop Dogg's son, Cordell Broadus in real life and Champ Medici on Twitter (a reference to his father's Cozomo de' Medici NFT influencer account), is also part of the upcoming Dr. Bombay's Sweet Exploration.
"Food Fighters Universe is bridging food and web3 and blazing a trail with real-life utility for NFTs," Broadus said in a press release. "It's the future of the restaurant industry, and my dad and I are thrilled to join the team and utilize their expertise to bring Dr. Bombay to life."