TOUS Jewelry Files Trademark Application Involving NFTs

Last Friday, jewelry brand TOUS Jewelry filed a trademark application covering downloadable virtual goods, according to a document filed with the USPTO and identified in a tweet by IP and web3 lawyer @eliana_esq.

❗ Why It Matters

The trademark application offers a glimpse into the jewelry brand's future plans. And despite the bear market, large traditional brands continue to enter web3. Last week alone, both snacking brand Pepperidge Farms and paint and coating brand Sherwin-Williams also filed trademark applications covering digital assets.

🔎 The Deets

Mentioned in the application include the following items:

• Online retail store services rendered in a virtual environment featuring physical goods and virtual goods, namely, clothing, footwear, headwear, fashion accessories, eyewear, cosmetics, jewelry and handbags;
• Provision of an online marketplace for buyers and sellers of digital clothing, footwear, headwear, fashion accessories, eyewear, cosmetics, jewelry and handbags authenticated by non-fungible tokens (NFTs);

🕳️ Go Deeper

• View the Trademark Application here