adidas Exploring Digital Token-Gated Sneaker Drops?

adidas Exploring Digital Token-Gated Sneaker Drops?
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During an interview at NFT Paris, Erika Wykes-Sneyd, the web3 lead for adidas, mentioned the popular sportswear brand was compelled by the idea of token-gating future sneaker drops, according to a report from Decrypt.

Why It Matters

Sneaker drops have historically been notoriously botted events, and this is an area that may be ripe for web3 adoption. Token-gating future drops would allow adidas to curate its customer base similar to the way NFT projects have operated allowlists.

🔍 Need to Know

  • Wykes-Snyed said adidas had also explored crypto payments plug-ins, but that they're unsure that really solves a problem.
  • The adidas web3 lead also mentioned the idea of token-gating future sneaker drops to certain communities, for example Apecoin holders, was intriguing.

🎤 Founder Feedback


[crypto communities] can beat the bots, and not have to play the game of waiting for the sneaker drop, and getting the L. That's stuff we're starting to scope out now.Erika Wykes-Sneyd

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