Adidas Leans Into Web3 Community

Newly formed /// Studio (aka Three Stripes Studio) will manage adidas' Web3 presence, according to a tweet from adidas' Bored Ape Indigo Herz.

What It Means

Three Stripes will represent the interests of the adidas community every step of the way and, "takes responsibility for the development and delivery of all adidas global Web 3.0 activities, working to define the brand's strategy, partnerships, community & activations, and product for the road ahead 💪."

In other words, the team will act as a liaison for, and within, the adidas community. 

❗ Why It Matters

In the wake of the Gutter Cat focus groups and amidst the community outrage over the Porsche 911 mint price, a key takeaway is: "listen to the community"  adidas is striving to stay in tune with the needs of the community by hiring members with voices (and recognizable PFPs). 

🎤 Community Quotes

🧠 Learn More

• Adidas Originals Finally Answers Question 'Wen Merch'
• Adidas Unveils Genesis Digital Wearables Collection 'Virtual Gear'

• • Adidas Discord