Yuga Labs Files Trademark for Otherside Drink
Yuga Labs Inc. filed a trademark for an Otherside-themed drink last month, according to a report from the US Patent Office and first reported by @CrypteHaut.
❗ Why It Matters
Yuga Labs is gearing up for the release of the Otherside and appears to be planning a drink tie-in as one component of its marketing effort. The 'Don't Drink Me' drink was actually shown in the initial Otherside trailer from nearly a year ago (Mar. 18, 2022).
The trademark application is significant as it foreshadows the anticipated release of Yuga Labs' Otherside metaverse platform. And the mascot is a Koda, which many have speculated will feature prominently in the future Otherside experience.
What It Means
At first glance, the trademark covers a generic drinks category ("DON'T DRINK ME™ trademark registration is intended to cover the categories of
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