RTFKT x CAA: Nike's Design Studio Signs With Talent Agency
RTFKT signed with Creative Artists Agency (CAA), per The Hollywood Reporter and a tweet from @RTFKT today.
The Deets
- RTFKT is joining forces with CAA to expand the company's IP into film and TV.
- Nike acquired the digital design studio in 2021, and the virtual fashion platform specializes in digital sneakers and other accessories.
- RTFKT will also collaborate with CAA to create a series of webinars and other educational programming for other crypto- and 3D-focused artists.
❗ Why It Matters
Nike keeps working to expand its digital presence and create partnerships with other Web2 behemoths.
Last week, Nike Virtual Studios announced a .SWOOSH x EA Sports partnership, and now Nike's digital design studio RTFKT is signing with powerhouse talent agency CAA to explore film and TV projects based on RTFKT's intellectual property. And last month, Rumble Kong League (RKL) inked a deal with CAA Sports, so CAA's continued involvement serves to legitimize Web3 projects as well.
🎤 Founder Feedback
We've always built our brand to inspire the next generation of creators, accelerating a future where talent and creatives can merge cultures and technology in new ways. Being able to work with such a world-class team and explore new mediums for our IPs and creativity, such as TV, film and define what the future of interactive storytelling is a dream come true.Benoit Pagotto, founder of RTFKT
🎤 Community Quotes
HUGE! Are the details for this partnership out yet?
— TPan 🦇🔊 (@TPan_Web3) June 7, 2023
Curious if this is RTFKT x CAA or will extend to the creator community. If it’s the latter it’s unique and a whole different set of implications 👀
