adidas Rebrands Web3 Presence From Indigo Herz to @ALTSbyadidas

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adidas announced that they are rebranding their official web3 Twitter account from @indigo_herz to @ALTSbyadidas.

❗ Why It Matters

adidas expressed that this was their way of demonstrating their dedication as a brand to the future of this space, and it makes sense as the project moves toward Chapter 2 of ALTS by adidas.

adidas originally descended into the metaverse with Indigo (BAYC #8774) as its mascot, and their initial NFT drop back in December 2021 was a collaboration with BAYC, GMoney, and Punks Comic and featured exclusive physical merchandise and ongoing digital utility. But as adidas' web3 presence has evolved, the transition is also a natural outgrowth for the brand.

🎤 Founder Feedback

And in case there were any doubts about the whereabouts of Indigo Herz, adidas also made sure to clear up the fact that their Bored Ape with blue fur is in fact doing fine.

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Author Bio

Julian Son

NFT analyst

Started out sweating Top Shot queues in Feb 2021. Hoarded Koalas after seeing Gary V bought the #1 rarity Koala, then got rugged hard. Now living next to an underpass in Venice Beach. Loves most sports, except cricket. Hates snakes, SBF, and the IRS.

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