Latest ALTS by adidas News

ALTS by adidas tweeted that holders should get their coins ready because Chapter 2 continues at the end of June.

🔙 Back It Up

Each ALT holder was airdropped 3 Rift Valley Motel Coin NFTs back on May 17. The coins will grant access to further customization of ALTS by adidas PFPs/avatars, and those who don’t own an ALT plus at least one coin will not be able to participate in Chapter 2.

What It Means

The coins will seemingly be used in some sort of vending machine mechanism, as the tweet says "What am ❓ - A device, yet filled with treats. Insert your coin, satisfy your eats. Push its buttons, make your pick. A mechanical marvel that does the trick".

🧠 Learn More

• ALTS by adidas Surprises Holders With Airdrop (May 17, 2023)
• adidas Rebrands Web3 Presence From Indigo Herz to @ALTSbyadidas (May 12, 2023)
• ALTS by adidas Releases Chapter 1: ALT[er] Ego (April 11, 2023)

ALTS by adidas airdrops golden tickets to some holders, unlocking exclusive perks on the CONFIRMED app.

The Deets

• 110 golden tickets were distributed
• Each golden ticket can be used from May 25, 2023, to May 25, 2024
• Golden tickets are fully tradeable on OpenSea
• After May 25, 2024, the ticket becomes void

The Bulk

ALTS by adidas has airdropped golden tickets to holders. This exclusive drop, which consisted of 110 tickets, grants holders access to special features on the CONFIRMED app, adidas' flagship platform for releasing exclusive drops and experiences.

These golden tickets are fully tradeable, meaning holders can sell or exchange their tickets on the popular NFT marketplace, OpenSea. For those eager to trade, the golden ticket collection can be found here.

However, ticket holders should keep an eye on the clock: the golden ticket is valid from May 25th, 2023, until May 25th, 2024. After this date, the ticket becomes void, making it essential to utilize the benefits within this timeframe.

📊 By The Numbers

Adidas Golden Ticket is sitting at a floor of 0.788 ETH in the first few hours of being airdropped. Although, there has only been one sale so far at 0.5 ETH ($904). 

ALTS by adidas airdropped Rift Valley Motel Coin NFTs to all ALT holders, essential for unlocking its upcoming Chapter 2.

The Deets

• Each ALT holder received 3 Rift Valley Motel Coin NFTs.
• The coins are integral for Chapter 2, granting access to further customization of ALTS avatars.
• These coins can be traded on secondary markets but will lose utility after Chapter 2.
• A maximum of 10 coins can be used by an ALT in Chapter 2.

The Bulk

ALTS by adidas has airdropped Rift Valley Motel Coin NFTs to all its ALT holders. Each ALT holder received three of these coins, which are set to play a pivotal role in the project's upcoming Chapter 2.

The Rift Valley Motel Coin NFTs grant access to the next stage of ALTS avatar customization. As Chapter 2 unfolds, these coins will become the "ticket" or "currency" for participation. It's crucial to note that the utility of these coins will expire once Chapter 2 concludes, leaving them with no use beyond this chapter.

These coins can also be traded on secondary marketplaces, introducing a layer of strategy for the holders. However, there's a catch: an ALT can use no more than 10 coins during Chapter 2. This limitation encourages ALT holders to strategize their coin usage for maximum impact in the upcoming chapter.

❗Why It Matters

The introduction of the utility-based Rift Valley Motel Coin NFTs adds an element of strategy, further engaging the community.

📊 By the Numbers

ALTS by adidas is trading around 0.0266 ETH ($47.00) on the opening morning of trading.

🔜 What's Next?

While the full details of Chapter 2 are yet to be unveiled, ALTS holders are advised to stay tuned for more updates and prepare themselves for the next stage of their journey.

🧠 Learn More

• adidas Rebrands Web3 Presence

adidas announced that they are rebranding their official web3 Twitter account from @indigo_herz to @ALTSbyadidas.

❗ Why It Matters

adidas expressed that this was their way of demonstrating their dedication as a brand to the future of this space, and it makes sense as the project moves toward Chapter 2 of ALTS by adidas.

adidas originally descended into the metaverse with Indigo (BAYC #8774) as its mascot, and their initial NFT drop back in December 2021 was a collaboration with BAYC, GMoney, and Punks Comic and featured exclusive physical merchandise and ongoing digital utility. But as adidas' web3 presence has evolved, the transition is also a natural outgrowth for the brand.

🎤 Founder Feedback

And in case there were any doubts about the whereabouts of Indigo Herz, adidas also made sure to clear up the fact that their Bored Ape with blue fur is in fact doing fine.

🧠 Learn More

• adidas Indigo Herz Pack Dropping Today (May 5, 2023)
• Adidas Introduces Indigo Herz Fashion Pack (April 20, 2023)
• ALTS by adidas Releases Chapter 1: ALT[er] Ego (April 11, 2023)
• LT Ecosystem Guide - A Complete Guide to adidas' Web3 Efforts (February 7, 2023)
• Adidas Leans Into Web3 Community (January 25, 2023)

adidas' Indigo Herz merch collection -- "made for and worn" by the community -- will be launching today on the adidas website, following an announcement early this morning.

❗ The Details

Included in the collection are the following items:

• Forum Low CL x indigo Herz Shoes ($110)
• Indigo Herz Fur Hoodie ($90)
• Indigo Herz Fur Pants ($90)
• Indigo Herz Fur Tee ($40)
• Superstar x Indigo Herz Shoes ($125)
• NMD_R1 x Indigo Herz Shoes ($80)

Of note, Rug Radio founder @farokh was featured in adidas' promo video as part of the announcement.

🔜 What's Next?

The items will be available for purchase starting at 10:00 AM ET this morning, according to a countdown timer on the website. Explore the collection here.

🎤Founder Feedback

"I love this! But it would be cool if us alt holders could have some exclusive products tbh" = @Cryptoinsightuk

🕳️ Go Deeper

• Adidas Introduces Indigo Herz Fashion Pack
• Universal Key Holders Can Choose ALT[er] Egos Today

Universal Key Holders can select a room with their chosen ALT[er] Ego later today, per a tweet from adidas' Bored Ape Indigo Herz.

The Details

• Universal Key holders will have access at collect.adidas.com starting April 24 @ 1:00 p.m. ET [7PM Central European Time].
• First come, first serve: transactions will be processed in the exact order they are received.
• A maximum of 40 keys can be used in one transaction, and a maximum of five keys can be applied for the same ALT[er] Ego per transaction.
• All keys used in a transaction for a single Ego will either be successful or unsuccessful.
• If unsuccessful, that indicates that the chosen room is full and an alternative room will need to be selected.
• No partial allocation will occur.
• The claims will be gasless to ensure fairness and avoid gas wars.

❗ Why It Matters

adidas is transitioning away from "Into the Metaverse," and ‘ALTS by adidas’ identity will be the new identity/PFP and a dynamic NFT that will evolve over time.

🔜 What’s Next?

If you don't have a Universal Key, your randomized allocation of your Rift Valley Motel room will take place on May 1 @ 1:00 p.m. ET [7PM Central European Time]. The 175 General Manager [GM] Key Holders currently have access to choose a room.

Adidas introduced the Indigo Herz Pack, an NFT-inspired collection, with token gated access for ALTSbyadidas holders and a later public sale.

The Deets

• Indigo Herz Pack celebrates 'Into the Metaverse' transformation
• Limited quantity: 2145 Superstar shoes, 2195 printed hoodies
• Early access for adiClub members, public sale on May 5
• Token gated access for #ALTSbyadidas holders

The Details

Adidas is launching the Indigo Herz Pack, a collection inspired by the popular NFT, Indigo Herz, to celebrate their 'Into the Metaverse' transformation. This limited-edition collection includes 2145 pairs of Superstar shoes created in collaboration with Bored Ape Yacht Club, PUNKS Comic, and gmoneyNFT, and 2195 printed hoodies featuring PUNKS Comic art.

AdiClub members will have early access to the collection during the members week starting April 26 (EU) and April 27 (other countries). All seven additional pieces will be available on adidas.com and the adidas app. The public sale for the collection will begin on May 5 through adidas.com, the adidas app, and selected retail stores globally.

#ALTSbyadidas holders will have token gated access to the collection, emphasizing Adidas' commitment to bridging the gap between web2 and web3 while ensuring utility for their global community. Instructions for this access will be provided 24 hours before the launch.

❗️Why It Matters

The Indigo Herz Pack showcases the growing urgency and commitment adidas has for its web3 initiatives. Holders that are staying the course, and leaning into the Alts collection will get a first taste of the exclusive access and benefits adidas can provide via the token-gated drop. 

🎬 Take Action

Sign up for adiClub membership to enjoy early access during Members week adidas.com/adiclub. More details are expected soon. 

adidas' Bored Ape Indigo Herz announced that Chapter 1: ALT[er] starts now.

The Deets

• Your ALT[er] ego is the first of many traits for your ALT identity.
• There will be 8 different ALT[er] egos with different rarities.
• In addition to the utilities available to every ALT, there will be an exclusive utility that is determined by your ALT[er] ego to provide further benefits tailored to your interests.
• At the end of Chapter 3, you will get a unique PFP consisting of countless trait combinations with a rarity rank.
• The story will progressively unfold and continue through April, and the first moment that will influence your dynamic NFT will start on April 15.
• No future utility will be provided for Into the Metaverse Phase 1 and Phase 2.

❗ Why It Matters

This is the first step on the journey towards owning an ‘ALTS by adidas’ identity, and ALTS will be a new identity/PFP and a dynamic NFT that will evolve over time through an interactive storyline.

🔙 Back It Up

adidas is transitioning away from "Into the Metaverse," and the project has requested that holders burn "Into the Metaverse," Phase 1 and 2 NFTs, and mint into ALTS by adidas (the official and final “Phase 3") to be part of Chapter 1.

ALTS by adidas is a dynamic NFT that evolves based on your decisions and engagement. adidas notes that ALTS by adidas is more than just a PFP:

• provides exclusive access to the adidas web3 ecosystem at collect.adidas.com.
• is a unique, interoperable avatar and PFP consisting of countless trait combinations with a rarity rank.
• includes an interactive experience through creating, collecting, and engaging.

🔜 What’s Next?

More details on the different ALT[er] ego traits and utility are coming tomorrow.

🎬 Take Action

• Visit collect.adidas.com/ to watch Chapter 1, burn ITM Phase 1 or 2 into your alt, and/or dive deeper into the Rift Valley Motel.

🎤 Community Quotes

🕳️ Go Deeper

• LT Ecosystem Guide - A Complete Guide to adidas' Web3 Efforts (February 7, 2023)