Latest Bored Ape Kennel Club News
Gucci announced a multi-year partnership with Yuga Labs, as reported by Business of Fashion, and seemingly confirmed by the @Gucci and @Othersidemeta Twitter accounts.
❗ Why It Matters
This partnership between Gucci and Yuga Labs signifies the growing convergence of luxury fashion and digital assets, further cementing the importance of web3 and NFTs in the broader crypto ecosystem. By exploring the intersection of fashion and entertainment in the Metaverse, Gucci is demonstrating its commitment to embracing the emerging digital realm, which has the potential to revolutionize customer engagement and brand loyalty. Additionally, this collaboration highlights how established brands are actively seeking innovative ways to integrate into the evolving landscape of digital art, gaming, and virtual worlds, ultimately shaping the future of both industries.
🔎The Details
Gucci's partnership with Yuga Labs aims to extend engagement between their communities by exploring the intersection of fashion and entertainment in the Metaverse. Gucci’s senior executive vice president, Robert Triefus, expressed excitement about the partnership and having an active role in Otherside, a Bored Ape-themed virtual world, and 10KTF's narrative, adding, "We are excited to unveil this multifaceted partnership with Yuga Labs, a leader and creative pioneer in web3."
Previously, Gucci had collaborated with 10KTF for its Gucci Grail project, where 10KTF’s digital artisan, Wagmi-san, crafted clothing and accessories to personalize NFTs with designs by Gucci’s then-creative director, Alessandro Michele. Yuga Labs’ chief creative officer, Michael Figge, looks forward to showcasing how the partnership extends to endless opportunities in Otherside. Figge said of the partnership, "We're looking forward to showcfasing how that partnership extends to endless opportunities in Otherside."
Gucci sees a long-term opportunity in web3 for building community, encouraging customer loyalty, and ultimately generating revenue. The company plans to capitalize on the expertise of creatives through strategic partnerships, such as the one with Yuga Labs.
It appears that Gucci's perfume lines will feature heavily into the partnership, as both company's Twitter accounts tweeted an image of a Gucci-themed potion bottle in their announcements.
🧠 Learn More
Yuga Labs is entering the Bitcoin Ordinal movement and launching a 300-supply experimental collection on the Bitcoin blockchain according to a recent news post.
❗Why It Matters
In the past few weeks, we have seen a lot of attention on Bitcoin Ordinals with collections like OnChainMonkey, DeGods, Sappy Seals, and many others pushing boundaries and making a leap onto the Bitcoin blockchain. And while interest from those projects validated Ordinals to a certain degree, Yuga Labs involvement may single-handedly mark that Bitcoin NFTs are here to stay.
The Deets
The generative art collection, TwelveFold, will have a supply of only 300 pieces with each one being auctioned off in BTC. More details are expected later this week.
"TwelveFold is a base 12 art system localized around a 12x12 grid, a visual allegory for the cartography of data on the Bitcoin blockchain. The collection includes highly-rendered 3D elements as well as hand-drawn features which serve as an homage to the ordinal inscriptions currently done by hand," said the release.
Community Quotes
Yuga Labs founder Greg Solano (@CryptoGarga) took to Twitter late yesterday evening to address similarities between the Bored Ape Kennel Club (BAKC) logo and a similar design created by Easy Drawing Guides in April of 2021.
❗Why It Matters
Twitter user @Jdotcolombo had pointed out the similarities between the two logos early yesterday morning, prompting Easy Drawing Guides to note that Yuga Labs does not have permission to use their design.
🔍 The Deets
- Easy Drawing Guides claims intellectual property rights for the image, stating it's their "original drawing," and protected by their terms and conditions.
- Upon becoming aware of the situation, Solano stated it was "news to us," and that Yuga Labs is investigating the situation.
- Yuga Labs used a freelancer for the BAKC logo, according to Solano's tweets.
🔜 What's Next?
- Solano committed to changing the BAKC logo "soon."
🎤 Community Feedback
Your company, not some 'freelancer' is responsible. The hundreds of millions you made off this project actually belong to @EasyDrawingGuidesCrypto Bitlord
No biggie, handle it and move on. Wouldn't be the first time a freelancer took the copy pasta path to deliver on a contract. Maybe add a QA layer to all current/new IP to prevent this.0x-hodl.eth
Yuga Labs teased the next series of events in the Trial of Jimmy on its official site.
❗Why It Matters
While Feb. 8 is the last day for Sewer Pass holders to lock in a score, today's announcement indicates there is much more right around the corner for Yuga. Four new upcoming events are now indicated on the mdvmm.xyz:
- Lick the Toad: Get Trippy
- Mech Types Reveal: Collection Info
- It Came Through the Rift: Evo 1 Reveal
- Journey to EVO 2: Time to Play
Each phase has its expected start date, ranging from late February (Lick the Toad) to May (Journey to EVO 2).
🎤 Community Quotes
In a Twitter thread today, Yuga Labs co-founder Gordon Goner (Wylie Aranow) announced he has been diagnosed with congestive heart failure and will be taking a leave of absence from Yuga Labs to focus on his health.
🤔 What It Means
- Wylie will stay on with Yuga as a board member and strategic advisor while he recovers.
- In the interim, Yuga's leadership team will be led by Garga (Greg Solano) and Daniel Alegre.
Lucky Trader's best wishes are with Wylie and the whole team wishes him a speedy recovery.
Dookey Dash is expected to be ready for play around 4:00 p.m. ET, according to a tweet from Bored Ape Yacht Club.
Why It Matters:
Those holding Sewer Pass NFTs will now be able to use their passes to earn entry to the Dookey Dash game. Holders will aim to score above 0 points to ensure their Sewer Pass NFT is eligible to transform and reveal an "unknown power source" at the game's conclusion on Feb. 8.
Action Items:
Sewer Pass holders can visit dookeydash.xyz/ to play Dookey Dash. A full leaderboard can be found here.
Community Thoughts:
By The Numbers:
Sewer Passes, free to claim for Bored and Mutant Ape holders, have traded more than 9,000 ETH in the last 24 hours on OpenSea. The Tier 1 Sewer Passes (the lowest tier) have climbed to a floor price of 1.84 ETH at the time of writing.
Go Deeper:
The claim for the sewer pass will occur "around end of day PST", the official BAYC account tweeted. The Sewers will also now instead open Thursday, Jan. 19.
The Fine Print: All Bored Ape and Mutant Ape holders worldwide will have at least 24 hours to claim their passes.
We will tweet a 1-hour heads up before Dookey Dash goes live, to make sure everyone has their scuba gear ready to go. Dookey Dash and Sewer Pass claims will still close on 2/8 as planned. Questions about how claim works? Reach out to our official Discord.@BoredApeYC
Why It Matters: Eager apes will have to wait another day to start playing Dookey Dash, as speculation continues to percolate on Twitter around how much the different tiers of passes will cost on the secondary market.
Apes will not only have more time to claim, but also got a more concrete time today for when the claim will start. Interested non-BAYC/MAYC holders will have extra time to obtain a pass before the games begin as well.
🕳️ Go Deeper:
Bored Ape Yacht Club released a detailed explainer video, breaking down the mechanics of the upcoming Dookey Dash game.
Why It Matters: Users struggling to make sense of the lore and mechanics of the Dookey Dash game now have a simple explainer that details the upcoming skill-based mint.
Action Items: Watch the video on Yuga Labs' official YouTube!
Go Deeper:
Bored Ape Yacht Club revealed upcoming mint details, and declared that Dookey Dash kicks off January 18 in a tweet this evening.
Why It Matters: After months of anticipation, the final stages of the Jimmy The Monkey Trial are underway, starting with the Dookey Dash on Jan. 18. Additionally, Yuga revealed that the upcoming skill-based mint experience will be open to anyone with a "Sewer Pass" - though only BAYC/MAYC holders will have a free claim to a pass.
What They Said: "Apes, stretch your eyeballs and warm up your scroll muscles — lots of new info about next week. Short version: monkey butthole, Sewer Pass January 17, skill-based mint begins January 18, new power sources. Video explainer coming soon, more at MDvMM.xyz"
What to Know:
- Sewer Pass is an NFT, and your ticket to play Dookey Dash
- BAYC and MAYC holders can claim a free Sewer Pass from Jan. 17, 2023, until Feb. 8, 2023.
- Every Sewer Pass falls into one of four tiers, which determine your score’s bonus percentage.
- Combining a BAYC or MAYC with a BAKC earns a higher-tiered Sewer Pass.
- Sewer Pass can only be claimed by BAYC and MAYC holders. Non-holders must buy from a holder.
- "Dookey Dash is a skill-based mint playable like an endless runner — a category of game where you attempt to go as far as possible as the game progresses in difficulty. Your mission: get in the sewer to dodge and break through obstacles as you pick up items called fragments."
- After playing Dookey Dash, you must hold the pass until Feb. 15, 2023 (previously this was Feb 8 but Yuga is pushing it a week to validate Sewer Passes first).
- If you've played and your score is above 0, your Sewer Pass will be eligible to transform into something else..."whatever you reveal, keep it close. They're meant to evolve throughout 2023, so keep an eye out"
What are People Saying?:
- "I don’t understand what any of this means, but I like it," tweeted Captain Jhyan
- nix.eth cheekily added, "Economists trying to figure out why so many techies are taking vacation days from Jan 18th to Feb 8th and the correlation to Adderall shortages."
Official Links:
🕳️ Go Deeper:
Bored Ape Yacht Club advised holders they can use a "warm wallet" ahead of the mint next week in a tweet from the official BAYC account.
Why It Matters: Bored Apes holders have long been the target of malicious actors. Because a new mint is coming, Yuga is ensuring users are aware that security solutions like warm.xyz and delegate.cash are viable solutions for the mint.
"Heads up, Apes: you'll be able to use a warm wallet through warm.xyz or delegate.cash for next week's mint. We recommend setting up the wallet ahead of time. As always, be on guard for scams around an upcoming mint. If you have any questions, head over to the official BAYC discord and open a support ticket," said the project.
How It Works: Both warm.xyz and delegate.cash allow users to link their vaulted assets to a fresh, "warm" wallet that can be used separately for minting NFTs and signing transactions.
What People Are Saying:
"These are trusted and commonly used protocols in the web3 space for hot wallet delegation that allows you to interact with your cold wallet without directly connecting it. Warm.xyz came from the wenew fam," @NBATopShotEast said on Twitter.
Jampzer added, "Love to see you guys creating and adopting frictionless protections and software to help us out!"
🕳️ Go Deeper:
