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Goblintown Season 2 Mint Will Prioritize "Rekt" Traders
Julian Son

Truth Labs, the founders of Goblintown, is launching Goblintown Season 2, per a tweet from the project and a report from CoinDesk.

The Deets:

  • Season 2 revolves around Big Inc, a large corporation in Goblintown.
  • Big Inc is a 15,000-unit sequel to the Goblintown collection.
  • The mint price is 0.096 ETH.
  • There is no disclosed date or time for the mint yet.
  • The top 1,000 worst traders get a 24-hour window to mint for free.
  • Holders of other Truth Labs collections can mint for free as well.
  • 50% discount available for those paying with meme coin $PEPE.

The Details:

Goblintown Season 2, or "Big Inc," is a 15,000-unit sequel to the Goblintown collection and aims to celebrate the culture and community of web3 by rewarding the "worst traders in NFT land." To determine eligibility, Truth Labs will analyze wallet data and rank traders on the "Down Bad Board," a leaderboard of the worst traders in the space. The top 1,000 worst traders will have a 24-hour window to mint their Big Inc NFTs for free.

Holders of other Truth Labs collections (Goblintown, Grumpl, and Illuminati) will also enjoy the privilege of minting for free, depending on what combination of NFTs they possess, by way of receiving Big Inc acceptance letters. Additionally, Goblintown Season 2 will offer discounts for traders paying with the popular meme coin $PEPE. The mint price is 0.096 ETH, but those who pay with $PEPE will get 50% off and instead pay 0.048 ETH.

❗ Why It Matters

The appetite for another collection of 15,000 in this market remains to be seen. But by giving less successful traders priority, Goblintown Season 2 is introducing a unique mechanic that seems pretty out there, but it's a new concept nonetheless.

Additionally, offering discounts for using $PEPE brings utility to the meme coin and showcases the interconnectivity of NFTs and other cryptocurrencies.

🎬 Take Action

Those interested can apply to mint at

🎀 Founder Feedback

Currently everyone is down and to a lot of folks it feels like only the influencers survived the past year. Goblintown originally celebrated on the collective doom of the first wave of collapse -- and Big Inc wants to now reward those who have stuck around!Process Grey, co-founder and artist at Truth Labs


Goblintown Season 2 Mint Will Prioritize "Rekt" Traders
Truth Labs Updates Metadata, Will Migrate Contracts
Staff Writer

Truth Labs NFT contracts are undergoing an upgrade and migrating to ensure future-proofing a 5% royalty rate.

The Deets

  • Metadata refreshed for goblintown, Illuminati NFT, The187, and Grumpls
  • Contract migration scheduled for this weekend
  • Blur bids disabled on 04/13 at noon ET
  • NFTs airdropped to holders within 24 hours
  • 5% royalty rate enforced for all Truth collections moving forward

The Details

The metadata for the four popular NFT collections has been refreshed, poking fun at creators and royalties in typical Truth fashion. The new metadata features a big middle finger highlighted by "F*** royalties, F*** supporting builders," in the background. The official contract migration is set for this weekend. To facilitate this process, Blur bids will be disabled starting at noon ET on Thursday, April 13. Once the migration is complete, new NFTs on the upgraded contract will be airdropped to their respective holders within 24 hours.

According to Truth Labs, the upgrade is essential to ensure the collections' flexibility and future-proofing, especially with Season 2 around the corner. 

❗️Why It Matters

Truth joins Overlord (formerly Creepz) and others in the quest to protect royalties by migrating its initial NFT contracts. Its just one of the latest trends seemingly created as a result of the marketplace wars and "race to 0 royalties" in order to attract more trading activity. While having the ability to enforce royalties on-chain will protect companies abilites to generate at least some income via secondary trading, projects will still need to find other revenue sources if they wish to create sustainable businesses, particularly if the end of Blur farming and incentivized trading brings a decline to the overall secondary market. 

🎀 Community Quotes

The metadata change prompted some laughs, some headturns, and some push back. 

What a joke lol another project that delivers no value but wants more moneyNonFungibleIan

🎬 Take Action

Truth is urging users to not buy any of the existing NFTs after Blur bids are disabled, at that time the existing NFTs and the contracts they exist on will become obsolete. Holders do not need to take any further action, as you will be airdropped the new NFTs after the contract migration.


Truth Labs Updates Metadata, Will Migrate Contracts
Jenkins the Valet Announces Podcast NFT Partner Communities
Staff Writer

Jenkins the Valet announced the 12 NFT communities that have signed on as partners for the project's eight-episode fiction podcast on Wednesday.

Partner community agreements allow Tally Labs to 'set an episode in their world and use their name, logos, and key lore elements', according to the thread.

Holders from the partner communities will be able to fill out a backstory for their NFT, with characters featured in the upcoming podcast stories. One partner, voted on by Jenkins Writer's Room NFT holders, will also have an episode set within that project's community.

In addition to the 12 partners, many other NFT communities are also eligible to create characters:

Users can visit the Jenkins Podcast website to learn more and submit their NFT from the collections above for inclusion in the podcast.




Jenkins the Valet Announces Podcast NFT Partner Communities
Goblintown Teases Grumpl Toy Figurines

Goblintown is creating a physical Grumpl figurine collection in collaboration with Bigshot Toy Works, the project teased on Wednesday via Twitter.

"I would like to bring the grumpl to life as a beautiful designer vinyl figure," Process Gray, co-founder of Truth Labs said on the linked form. "I think the grumpl is a cute and accessible entry point into the goblintown world, and could lead to larger merchandising opportunities and exposure for our community. I've NEVER produced a physical toy, and would love to hear feedback from the community to gauge interest."

The price will vary, with a limited small batch available in various colors and rarities, according to the form


Goblintown Teases Grumpl Toy Figurines
Goblintown Artist Teases 1/1
Lou Sherman

Process Grey, the artist behind Truth Labs, teased artwork for one of the grumpls expected to reveal on November 15.

"sharing this cuz @ajt asked me to," Grey said in a tweet on Friday evening. The artist also noted that there will be eight 1/1 grumpls in the reveal on Tuesday. The grumpls being revealed will be based on burning 3 NFTs from the collection.

Goblintown is one of the NFT projects that informed its holders that they had no exposure to the FTX fallout. "Our stuff is on multi-sig. Zero exchange exposure," said Alex Taub, founder of Truth Labs, in a recent tweet.

Goblintown Artist Teases 1/1
Goblintown Co-Founder Will Reimburse Hack Victims
Logan Hitchcock

Goblintown and Truth Labs co-founder Alex Taub has provided a postmortem on the SIM-swapping attack that compromised his Twitter account this morning.

After gaining control of Taub's account, the attacker attempted to persuade Taub's followers to mint a scam egg NFT, later trolling them with a picture of a luxury watch perhaps signaling their success in duping the following. 

"In terms of those affected, I want to say I'm so sorry," said Taub, "And while I'm the victim here...I didn't lose anything besides a day of work and the trust of the people that follow me. There are people that lost ETH and NFTs because of something that came from my account." 

While he knows that members of the community were affected, Taub indicated he was not sure about the size and scale of the attack. While the process may take time, he added that he intends to reimburse any compromised party with adequate proof of being affected by the hacker. 

Were you affected by this hack? If so, you can message Taub on Twitter or directly on Discord (#ajt0001). 

Goblintown Co-Founder Will Reimburse Hack Victims
Goblintown Co-Founder Taub's Twitter Hacked
Staff Writer

Goblintown and Truth Labs co-founder Alex Taub’s Twitter account was hacked early Monday morning, according to a tweet from Truth Labs.

The link to mint a fake eggs NFT led to a site where users clicked on a “Claim Eggs” tab. Lucky Trader could not ascertain the scope of the hack or the contract involved as of Monday morning, as the site is currently down.


Truth Labs updated users on the account Monday, which has changed its name to @ajtgoblin and @Zachxbtlover. Taub has been removed from Truth Labs-related Discords, the company said.

AJT's twitter account is still hacked, and the username is now @ajtgoblin. He is aware, and we are working on regaining access to his twitter. Please do not interact with this account or any links it is posting,” Truth Labs tweeted.

The hacker trolled Taub's followers Monday posting an image of a luxury watch with the words "THX GOBLIN FAMMMMM."


Goblintown Co-Founder Taub's Twitter Hacked
CryptTV Partners With Goblintown for Low-Edition, Free-to-Mint NFT Collection
Jason Bales

CryptTV, an American entertainment company focused on horror-theme digital content, is partnering with Goblintown to giveaway 25 allowlist spots for its upcoming limited-edition, 666-piece, free-to-mint NFT collection called Scamp.

Goblintown holders can enter to win here.

This upcoming collection is CryptTV's Genesis drop, and will provide holders access to well-developed IP in the future.

Founded by Jack Davis and Eli Roth in 2015, CryptTV is backed by Jason Blum of Blumhouse Productions, one of the most popular horror-themed production companies in the world. The company is most known for its viral horror characters Birch and Look-See and has shows on every major streaming platform (Hulu, Netflix, Amazon Prime).

Davis will donate the company's IP to a community-driven DAO, grow its value through web3 initiatives, and intends to pivot the company's operations to the blockchain and NFTs, according to Premint's description.

Jack Davis is part of Forbes 30-under-30 club. Eli Roth has produced, directed, or otherwise worked on popular movies like Hostel, Inglourious Basterds, and Cabin Fever. And Jason Blum and Blumhouse Productions are creating or have created some of the most iconic horror movies over the last few years, including The Purge, Insidious, Halloween, Paranormal Activity, The Black Phone, and the new The Exorcist.

CryptTV Partners With Goblintown for Low-Edition, Free-to-Mint NFT Collection
Truth Labs Shares Universe Map, Schedules Upcoming AMA
Logan Hitchcock

Truth Labs, the creators of goblintown and IlluminatiNFT, shared an official universe map and scheduled an upcoming AMA for 2:00 p.m. ET today. 

The universe map provides an easy-to-follow visual of all the NFT projects and offshoots from Truth Labs, perhaps most notably the work in creating the viral sensation, goblintown. 

Goblintown eventually expanded into mcgoblins and grumpls, and the universe map includes a few redacted items that suggest more is on the way. 

The same can be said for the Illuminati and 187 NFT projects, which both contain unaccounted-for roadmap items in the universe map. 

Last but not least, Truth's latest endeavor, resurrecting CryptoFace, also found a place on the universe map with indications that at least four DAO-led projects and initiatives are set to spring off from the project. 

While little is known about why the universe map was shared, more information will likely be provided during the upcoming AMA. 

This is a developing story and will be updated by Lucky Trader as more information is learned. 

Truth Labs Shares Universe Map, Schedules Upcoming AMA