adidas Rebrands Web3 Presence From Indigo Herz to @ALTSbyadidas
adidas announced that they are rebranding their official web3 Twitter account from @indigo_herz to @ALTSbyadidas.
❗ Why It Matters
adidas expressed that this was their way of demonstrating their dedication as a brand to the future of this space, and it makes sense as the project moves toward Chapter 2 of ALTS by adidas.
adidas originally descended into the metaverse with Indigo (BAYC #8774) as its mascot, and their initial NFT drop back in December 2021 was a collaboration with BAYC, GMoney, and Punks Comic and featured exclusive physical merchandise and ongoing digital utility. But as adidas' web3 presence has evolved, the transition is also a natural outgrowth for the brand.
🎤 Founder Feedback
And in case there were any doubts about the whereabouts of Indigo Herz, adidas also made sure to clear up the fact that their Bored Ape with blue fur is in fact doing fine.
🧠 Learn More
- adidas Indigo Herz Pack Dropping Today (May 5, 2023)
- Adidas Introduces Indigo Herz Fashion Pack (April 20, 2023)
- ALTS by adidas Releases Chapter 1: ALT[er] Ego (April 11, 2023)
- LT Ecosystem Guide - A Complete Guide to adidas' Web3 Efforts (February 7, 2023)
- Adidas Leans Into Web3 Community (January 25, 2023)