Latest Adidas: Prada, Re-Source News
ALTS by adidas tweeted that holders should get their coins ready because Chapter 2 continues at the end of June.
🔙 Back It Up
Each ALT holder was airdropped 3 Rift Valley Motel Coin NFTs back on May 17. The coins will grant access to further customization of ALTS by adidas PFPs/avatars, and those who don’t own an ALT plus at least one coin will not be able to participate in Chapter 2.
What It Means
The coins will seemingly be used in some sort of vending machine mechanism, as the tweet says "What am ❓ - A device, yet filled with treats. Insert your coin, satisfy your eats. Push its buttons, make your pick. A mechanical marvel that does the trick".
🧠 Learn More
- ALTS by adidas Surprises Holders With Airdrop (May 17, 2023)
- adidas Rebrands Web3 Presence From Indigo Herz to @ALTSbyadidas (May 12, 2023)
- ALTS by adidas Releases Chapter 1: ALT[er] Ego (April 11, 2023)
adidas announced that they are rebranding their official web3 Twitter account from @indigo_herz to @ALTSbyadidas.
❗ Why It Matters
adidas expressed that this was their way of demonstrating their dedication as a brand to the future of this space, and it makes sense as the project moves toward Chapter 2 of ALTS by adidas.
adidas originally descended into the metaverse with Indigo (BAYC #8774) as its mascot, and their initial NFT drop back in December 2021 was a collaboration with BAYC, GMoney, and Punks Comic and featured exclusive physical merchandise and ongoing digital utility. But as adidas' web3 presence has evolved, the transition is also a natural outgrowth for the brand.
🎤 Founder Feedback
And in case there were any doubts about the whereabouts of Indigo Herz, adidas also made sure to clear up the fact that their Bored Ape with blue fur is in fact doing fine.
🧠 Learn More
- adidas Indigo Herz Pack Dropping Today (May 5, 2023)
- Adidas Introduces Indigo Herz Fashion Pack (April 20, 2023)
- ALTS by adidas Releases Chapter 1: ALT[er] Ego (April 11, 2023)
- LT Ecosystem Guide - A Complete Guide to adidas' Web3 Efforts (February 7, 2023)
- Adidas Leans Into Web3 Community (January 25, 2023)
During an interview at NFT Paris, Erika Wykes-Sneyd, the web3 lead for adidas, mentioned the popular sportswear brand was compelled by the idea of token-gating future sneaker drops, according to a report from Decrypt.
❗Why It Matters
Sneaker drops have historically been notoriously botted events, and this is an area that may be ripe for web3 adoption. Token-gating future drops would allow adidas to curate its customer base similar to the way NFT projects have operated allowlists.
🔍 Need to Know
- Wykes-Snyed said adidas had also explored crypto payments plug-ins, but that they're unsure that really solves a problem.
- The adidas web3 lead also mentioned the idea of token-gating future sneaker drops to certain communities, for example Apecoin holders, was intriguing.
🎤 Founder Feedback
[crypto communities] can beat the bots, and not have to play the game of waiting for the sneaker drop, and getting the L. That's stuff we're starting to scope out now.Erika Wykes-Sneyd
Welcome to gm NFTs. In this article, we'll talk about the latest drops, reveals, and more for the day, January 24, 2022.
Top NFT News Today:
- Kevin Hart Apes In
- Adidas X Prada Drop
- Lucky Trader Alerts
Kevin Hart Apes Into Bored Ape Yacht Club (BAYC)
Yesterday, MoonPay, a cryptocurrency payment infrastructure company that frequently facilitates NFT purchases for famous celebrities, teased that "someone funny aped in" and purchased a Bored Ape Yacht Club (BAYC) NFT. As it turns out, Kevin Hart bought BAYC #9258, confirmed via his retweet of Watcher.Guru's report (originally m0rgan.eth).
He joins a host of other notable celebrities who have already joined the Bored Ape Yacht Club, including Jimmy Fallon, Post Malone, Snoop Dogg, Von Miller, Lil Baby, The Chainsmokers, Steph Curry, Steve Aoki, Mark Cuban, Timbaland, Shaquille O'Neal, Dez Bryant, Marshmello, Logan Paul, Eminem, DJ Khaled, Meek Mill, and more.
To stay updated on all things Bored Ape Yacht Club (BAYC), please follow our curated Twitter - @LuckyNFTNews.
JUST IN: @KevinHart4real just bought @BoredApeYC #9258 for 79.5 ETH ($200,401) a deal facilitated by @moonpay.”
— Watcher.Guru (@WatcherGuru) January 24, 2022
Source: @Helloimmorgan pic.twitter.com/oVj2LTdHCj
Adidas and Prada Team Up for NFT Drop, Re-Source
Following the success of the adidas Originals: Into the Metaverse NFT drop, adidas and Prada are teaming up to launch adidas for Prada: re-source, a "first-of-its-kind NFT project featuring creator-owned art, in collaboration with digital artist Zach Lieberman."
The project, which features 3,000 tile NFTs and a single canvas, is meant to be interactive and dynamic. Holders contribute to the large-scale artwork through playing with the canvas and adding their own creative touches. When the artwork is finalized, the participants are rewarded with a portion of the final artwork auction sale.
The drop will take place from Jan. 24 at 8:00 p.m. ET to Jan. 25 at 8:00 p.m. ET. For more details, visit Lucky Trader's NFT Project Schedule page.
Lucky Trader Launches NFT Alerts
Lucky Trader introduced another tool to help NFT collectors and traders stay on top of their digital assets. Users can create notifications for alerts when specific marketplace conditions are met on various NFT projects.
For example, get an alert when any CryptoPunk with the VR trait is listed for below 100 ETH. Or, get an alert when the Cool Cats NFT floor surpasses 20 ETH. Alerts will be sent directly to your provided email.
To learn more, see Lucky Trader's introductory guide.
Disclaimer: Lucky Trader is not a registered investment advisor. You understand that the service is furnished for your personal noncommercial, information, purpose only. No mention of an NFT in the service constitutes as a recommendation to buy, sell, or hold that or any other NFT. Nothing within the service shall, or is intended to, constitute financial, legal, accounting, or tax advice. Any decision that you make to buy, sell, or hold an NFT should be based on an assessment of your risks in consultation with your personal advisers.
