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ALTS by adidas tweeted that holders should get their coins ready because Chapter 2 continues at the end of June.

🔙 Back It Up

Each ALT holder was airdropped 3 Rift Valley Motel Coin NFTs back on May 17. The coins will grant access to further customization of ALTS by adidas PFPs/avatars, and those who don’t own an ALT plus at least one coin will not be able to participate in Chapter 2.

What It Means

The coins will seemingly be used in some sort of vending machine mechanism, as the tweet says "What am ❓ - A device, yet filled with treats. Insert your coin, satisfy your eats. Push its buttons, make your pick. A mechanical marvel that does the trick".

🧠 Learn More

• ALTS by adidas Surprises Holders With Airdrop (May 17, 2023)
• adidas Rebrands Web3 Presence From Indigo Herz to @ALTSbyadidas (May 12, 2023)
• ALTS by adidas Releases Chapter 1: ALT[er] Ego (April 11, 2023)

adidas announced that they are rebranding their official web3 Twitter account from @indigo_herz to @ALTSbyadidas.

❗ Why It Matters

adidas expressed that this was their way of demonstrating their dedication as a brand to the future of this space, and it makes sense as the project moves toward Chapter 2 of ALTS by adidas.

adidas originally descended into the metaverse with Indigo (BAYC #8774) as its mascot, and their initial NFT drop back in December 2021 was a collaboration with BAYC, GMoney, and Punks Comic and featured exclusive physical merchandise and ongoing digital utility. But as adidas' web3 presence has evolved, the transition is also a natural outgrowth for the brand.

🎤 Founder Feedback

And in case there were any doubts about the whereabouts of Indigo Herz, adidas also made sure to clear up the fact that their Bored Ape with blue fur is in fact doing fine.

🧠 Learn More

• adidas Indigo Herz Pack Dropping Today (May 5, 2023)
• Adidas Introduces Indigo Herz Fashion Pack (April 20, 2023)
• ALTS by adidas Releases Chapter 1: ALT[er] Ego (April 11, 2023)
• LT Ecosystem Guide - A Complete Guide to adidas' Web3 Efforts (February 7, 2023)
• Adidas Leans Into Web3 Community (January 25, 2023)

During an interview at NFT Paris, Erika Wykes-Sneyd, the web3 lead for adidas, mentioned the popular sportswear brand was compelled by the idea of token-gating future sneaker drops, according to a report from Decrypt.

❗Why It Matters

Sneaker drops have historically been notoriously botted events, and this is an area that may be ripe for web3 adoption. Token-gating future drops would allow adidas to curate its customer base similar to the way NFT projects have operated allowlists.

🔍 Need to Know

• Wykes-Snyed said adidas had also explored crypto payments plug-ins, but that they're unsure that really solves a problem.
• The adidas web3 lead also mentioned the idea of token-gating future sneaker drops to certain communities, for example Apecoin holders, was intriguing.

🎤 Founder Feedback

🕳️ Go Deeper

• A Complete Guide to adidas' web3 Efforts
• adidas Leans Into web3 Community