DraftKings Reignmakers
The first official pack drop of Reignmakers UFC Season 1 is here! DraftKings' Genesis UFC pack drop will take place today, beginning at 12:00 PM ET.
Why the Genesis Set Matters: Unlike Event cards, which are limited to a single event, Genesis cards are playable throughout the UFC season. Additionally, Genesis cards offer a 5x points multiplier towards a collector's Franchise Score.
What You Need to Know:
- During this UFC season, DraftKings will offer $12M in 2023 rewards. Collectors can compete for a share of these rewards by building their collections through Genesis pack drops, Event pack drops, and the secondary marketplace.
- In addition to today's pack sale, there will also be auctions for Reignmakers UFC Genesis Player Cards, starting with UFC Fight Night: Imavov vs Gastelum fighter game cards and then moving on to UFC 283 fighter game cards.
- Octagon Pass Holders will have early access to the Genesis Standard Packs, with the number of packs available based on the tier of the pass held. Octagon Pass Holders will also have access to regular DFS free contests and monthly sportsbook free bets (subject to state-eligibility requirements). This eligibility will be determined based on a snapshot that took place on January 5 at 11:59 PM ET.
During the drop, the following packs will be available:
2023 Genesis PREMIUM Pack:
- Cost: $349.99
- Count: 5,544
- Cards Per Pack: 5
- Average Results Per Pack: 0.08 REIGNMAKER cards, 0.65 LEGENDARY cards, 1.32 ELITE cards,2.95 RARE cards, 0 CORE cards
2023 Genesis STANDARD Pack:
- Cost: $34.99
- Count: 23,625
- Cards Per Pack: 5
- Average Results Per Pack: 0 REIGNMAKER cards, 0 LEGENDARY cards, 0.103 ELITE cards, 0.733 RARE cards, 4.164 CORE cards
2023 Genesis CORE Add-On Pack:
- Cost: $4.99
- Count: 32,461
- Cards Per Pack: 1
- Average Results Per Pack: 0 REIGNMAKER cards, 0 LEGENDARY cards, 0 ELITE cards, 0 RARE cards, 1 CORE cards
Join the pack drop here at 12:00 PM ET today.
🕳️ Go Deeper:
DraftKings shed light on its plans for the upcoming UFC Reignmakers season in a Discord announcement this morning. In total, DraftKings plans to pay out over $12 million in prizes this season, including $8 million in contest prizes (with Pay-Per-View contests having prize pools twice as large as Fight Night slates). The remaining prize money will be reserved for Franchise Score, collection challenges, "and much more."
This season will feature GENESIS Packs and Event Packs, with GENESIS Packs serving as a way to build your collection of top fighter game cards that can be played all season long. Each GENESIS Pack is guaranteed to include ranked fighters, and the cards come with a 5x points multiplier for your RM UFC Franchise Score. There will be three GENESIS Pack drops on Friday, January 6th at 5:00 PM ET, including Core Add-On Packs for $4.99, Standard Packs for $34.99, and Premium Packs for $349.99.
Event Packs, on the other hand, are only eligible for the contest associated with the event they represent and can be purchased weekly for prices ranging from $19.99 to $34.99. First-time Event Pack purchasers can also get their first pack for just $9.99.
Octagon Pass Holders can also take advantage of Preferred Access on Friday, January 6th from 12:00 PM to 5:00 PM ET to purchase GENESIS Entry-Tier and Upper-Tier Packs. Additionally, DraftKings will be auctioning 426 REIGNMAKER Tier Fighter Game Cards throughout the month of January in the DraftKings Marketplace.
DraftKings and Pixel Vault released additional information regarding the collaboration between the two brands that was previously announced on December 8 in a press release today.
As part of the deal, DraftKings will drop limited-edition Pixel Vault player cards in a special pack drop that will take place tomorrow ahead of the Week 15 NFL slate. These cards will feature NFL players "with a superhero twist using Pixel Vault's signature intellectual property," according to the press release. This latest special edition set follows a collaboration between DraftKings and Deadfellaz in late October that featured NFL players in the style of Deadfellaz characters.
As with previous sets, these new Pixel Vault cards will be playable in DraftKings Reignmakers contests during the 2022 NFL season. Specifically, DraftKings will host contests that will require Pixel Vault cards this Saturday during the NFL's six-team slate of games. There will be over $100,000 in total cash prizes up for grabs through these gated contests. Additionally, Pixel Vault card holders "may receive a ticket to compete in a private daily fantasy sports contest in Week 17 of the professional football season, in which contest rewards will be scaled based on touchdown-scoring yardage of Pixel Vault players in Week 15," per the release.
DraftKings co-founder and president Matt Kalish called Pixel Vault, "one of the miost innovative brands in Web3," while adding, "We believe our customers will be drawn to the limited edition, action-packed character collection." Terese Whitehead, the VP of Consumer Products and Strategy for NFL Players Inc. added, "We're excited to integrate Pixel Vault's incredible artwork to create a unique set of collectibles for new and existing fans to showcase their fandom and connections to their favorite NFL players."
View the below copied official press release for further details
**********OFFICIAL PRESS RELEASE**********
a collection of NFT player cards with which they can draft a lineup for use in fantasy sports-style contests on DraftKings’ platforms. “Pixel Vault is one of the most innovative brands in Web3, and I am thrilled to incorporate their creative artwork into Reignmakers Football,” said Matt Kalish, DraftKings co-founder & President, DraftKings North America. “We believe our customers will be drawn to the limited edition, action-packed character collection and we look forward to debuting the player cards on DraftKings Marketplace.”
As part of the collaboration, select professional football players will be transformed into superheroes created by Pixel Vault which will be available for purchase on DraftKings Marketplace. The complete list of players will be announced in the coming days.
The previously announced agreement between DraftKings and the NFLPA facilitated by OneTeam Partners, which leads the NFLPA’s video games and trading cards business, grants DraftKings licensing rights for active players, including the authentic use of name, image and likeness.
“We’re excited to integrate Pixel Vault’s incredible artwork to create a unique set of collectibles for new and existing fans to showcase their fandom and connections to their favorite NFL players,” said Terése Whitehead, VP of Consumer Products and Strategy for NFL Players Inc., the marketing and licensing arm of the NFLPA.
“Pixel Vault is excited to collaborate with DraftKings and the NFLPA,” said Sean Gearin, Founder and CEO of Pixel Vault. “Storytelling takes many forms, and our portrayal represents how fans look to athletes as their everyday heroes. Digital collectibles such as Reignmakers Football player cards connect fans to the
sports they love. This is just the beginning of what’s possible when the world of Web3 and sports collide.”
Those who purchase one of the limited-edition Pixel Vault packs will unlock access to gated Pixel Vault-themed contests, which will feature over $100,000 in total cash prizes, for the professional football games taking place on Saturday, December 17. Additionally, eligible Pixel Vault player card holders may receive
a ticket to compete in a private daily fantasy sports contest in Week 17 of the professional football season, in which contest rewards will be scaled based on touchdown-scoring yardage of Pixel Vault players in Week 15.
Reignmakers Football customers can purchase NFTs from the collaboration anywhere in the U.S. and play in Reignmakers Football contests where available. For more information on DraftKings Marketplace, Reignmakers Football and related upcoming drops, customers can visit marketplace.draftkings.com.
About DraftKings
DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.-based vertically integrated sports betting operator. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment
for operators in 17 countries. The company operates iGaming in 5 states through its DraftKings brand, as well as operating Golden Nugget Online Gaming, an award-winning iGaming product and iconic gaming brand, in 3 states. DraftKings’ Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in 21 states and in Ontario, Canada. DraftKings’ daily fantasy sports product is available in 6 countries internationally with 15 distinct sports categories. DraftKings is both an official daily fantasy and sports betting partner of the NFL, NBA, MLB, NHL, PGA TOUR and UFC as well as an official daily fantasy partner of NASCAR. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and supports secondary-market transactions. DraftKings also owns Vegas Sports Information Network (VSiN), a multi-platform broadcast and content company.
About Pixel Vault
Pixel Vault, Inc. is a Web3-native media company with storytelling at its core. The creators of PUNKS Comics and Inhabitants Universe (formerly, MetaHero Universe), Pixel Vault leverages unique blockchain mechanics, decentralization and game theory to engage collectors of their digital tokens through comics, games, digital experiences and more.
About the NFLPA
The National Football League Players Association (“NFLPA”) is the union for professional football players in the National Football League. Established in 1956, the NFLPA has a long history of assuring proper recognition and representation of players’ interests. The NFLPA has shown that it will do whatever is necessary to assure that the rights of players are protected—including ceasing to be a union, if necessary, as it did in 1989. In 1993, the NFLPA again was officially recognized as the union representing the players and negotiated a landmark Collective Bargaining Agreement (“CBA”) with the NFL. The current CBA will govern the sport through the 2030 NFL season.
About NFL Players Inc.
NFL Players Inc., the licensing and marketing arm of the NFLPA, connects businesses to the power of NFL players. NFL Players Inc. creates customized business solutions for partners, through licensing, marketing strategy and player activations. For more information, please visit nflpa.com/players.
Forward-Looking Statements
Certain statements made in this press release are “forward looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or
DraftKings Contact:
media@draftkings.com
@DraftKingsNews
Pixel Vault Contact:
info@pixelvault.com
DraftKings Reignmakers game is holding two snapshots — one for the upcoming Pixel Vault set and another for its SlyCrocs partnership — in the coming days.
Holders of 2022 Field Passes during a Tuesday, Dec. 13 at 10 a.m. ET snapshot will be eligible for an unspecified rebate on the upcoming Pixel Vault packs.
The SlyCrocs snapshot is today at 11:59 p.m. ET for holders and for those with '80s sweater, hoodie, puffy jacket, turtleneck, and beanie traits. All holders as of the snapshot will be able to enter the Week 15 contest and the holders of Slycrocs with the aforementioned traits will receive an airdrop.
DraftKings announced several updates for Troll holders on Friday, centered around the upcoming College Football Playoff beginning in late December.
A National Championship contest is being held for all Troll holders on Monday, Jan. 9, with each troll held eligible for one entry into a $3K DFS competition. A snapshot for eligibility will be taken on Wednesday, Dec. 21 at 1:00 p.m. EST.
Two additional $1K DFS contests are available to holders of Trolls with specific traits. Trolls with either Football Pads or a DK Necklace are eligible to enter the two unique competitions, which begin on Saturday, Dec. 31 at 4:00 p.m. EST. A snapshot of holders will be taken on Dec. 21 at 1:00 p.m. EST.
DraftKings also announced the release of a new Rarity Score Slider filter on the marketplace , allowing users to see where specific Trolls rank in the collection.
DraftKings has partnered with Pixel Vault to create a new Reignmakers' Pixel Vault Special Edition set of Reignmakers cards, announced via their discord today and via this blog post.
The new cards will drop in 6,000 packs coming on Dec. 13 at 6 p.m. ET, priced at $99.99. Each pack will contain six Pixel Vault player cards, providing the owner access to exclusive Reignmakers Football contests.
The 20 players featured in this Pixel Vault Special Edition Set will include 2 rarity tiers, CORE and RARE. One CORE and one RARE Pixel Vault exclusive contest will run in Week 15, with top prizes of $10,000 each and $50,000 in total prizes.
